Mashable Connect 2012  schedule

Friday 4th May 2012

• Opening Remarks

  At 9:30am to 9:35am, Friday 4th May

• After SOPA/PIPA: What Winning (One) Means

  by Lawrence Lessig

  • Law

  At 9:35am to 10:10am, Friday 4th May

• Evolution of the New Media Company

  by June Cohen

  At 10:10am to 10:40am, Friday 4th May

• The Future of Stuff

  by Peter Weijmarshausen

  At 10:40am to 11:00am, Friday 4th May

• The Digital Transformation of American Express: Social, Local, Mobile and Viral

  by Leslie Berland

  At 11:30am to 12:00pm, Friday 4th May

• Sound Will Be Bigger Than Video

  by Alexander Ljung

  At 12:15pm to 12:45pm, Friday 4th May

• The Evolution of the Second Screen

  by Scott Rosenberg, Randy Shiozaki, Christina Warren and Miguel Monteverde

  At 1:45pm to 2:15pm, Friday 4th May

• Adapt or Die: How Social Media Affects Shareholder Value

  by Jeff Ragovin

  • Social Media

  At 2:15pm to 2:30pm, Friday 4th May

  Coverage slide deck write-up

• Content Creation Beyond Platforms

  by Dermot McCormak and Todd Wasserman

  At 2:30pm to 3:00pm, Friday 4th May

• How to Reinvent the Web

  by Roger McNamee

  At 4:30pm to 5:00pm, Friday 4th May

• Content Session

  by Hilary Mason

  At 5:00pm to 5:30pm, Friday 4th May

• Web 3.0: Curating Big Data is Future of the Web

  by Burt Herman

  At 5:30pm to 6:00pm, Friday 4th May

• Big Images

  by Lance Ulanoff

  At 6:00pm to 6:30pm, Friday 4th May

Saturday 5th May 2012

• David v. Goliath: Round II

  by Joe Trippi

  Digital is still shaking up our politics, but will politics shake up digital?

  At 9:30am to 10:05am, Saturday 5th May

• Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’

  by Lauren Indvik and M. Scott Havens

  At 10:05am to 10:30am, Saturday 5th May

• Digital Branding Secrets: Why Most Marketers – And Startups – Get It Wrong

  by Cindy Gallop

  At 10:35am to 11:00am, Saturday 5th May

• Content Session

  by Chad Warren

  At 11:00am to 11:15am, Saturday 5th May

• How Millennials are Using Digital to Shape the Future, and Why We Should Listen To What They Have To Say

  by Adora Svitak

  At 11:30am to 12:00pm, Saturday 5th May

• Digital Marketing

  by Tamara Vostok

  At 12:00pm to 12:10pm, Saturday 5th May

• Mobile-first Social Networking: Communities of the Future?

  by Brett Martin, Meghan Peters, Steve Jang and Bart Stein

  At 12:10pm to 12:45pm, Saturday 5th May

• The Truth about Online Reputation

  by Joe Fernandez and Lance Ulanoff

  At 1:45pm to 2:15pm, Saturday 5th May

• The Future of PR

  by Stacy Green and Sarah Evans

  At 2:15pm to 2:30pm, Saturday 5th May

• Content Session

  by Henry Timms

  At 2:30pm to 2:45pm, Saturday 5th May

• Indications of the Future: What Today’s Digital Experiences Can Tell Us About Tomorrow

  by Duane Bray

  At 2:45pm to 3:20pm, Saturday 5th May