Pre-Conference Workshop:Establishing how to develop highly personalised and profitable loyalty programmes for your customer base

A session at Maximising Customer Loyalty & Profitability

Monday 21st May, 2012

9:30am to 4:00pm (CET)

How do you develop attractive loyalty programmes driven by an understanding of what your customers really want? How do you deliver those programmes cost-effectively and demonstrate an ROI to your senior management? Whether you are a fixed or mobile operator, attending this hands-on session will enable you to take away practical ideas and methods to maximise the performance of your loyalty programmes.

The interactive workshop will uncover:

How to secure investment and commitment from your senior management for your loyalty programme
How to engage your customers and leverage your data to develop a personalised loyalty programme based on customer preferences
How to establish and manage strategic partnerships to deliver rewards for your loyalty programme and ensure a “win-win” for all parties
How to communicate your loyalty programmes to your customers to drive take-up
How to keep costs down when delivering your loyalty programme and how to measure and maximise your ROI

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Time 9:30am4:00pm CET

Date Mon 21st May 2012

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