Wednesday 7th November, 2012
2:00pm to 5:30pm
A common chorus from museum professionals is how challenging it is to make data-driven decisions with which to improve their programs. Popular tools such as Google Analytics are intuitive and seemingly easy-to-use, yet when the time comes to use data to measure a program's stated goals, too often the main question surrounding the data is "So what?" This workshop will focus on bringing clarity to this challenge from two points of view: using an automated Google Analytics custom dashboard to more meaningfully measure a website's performance, and how to, from the big picture to the smallest critical detail, create customized reports to better understand your visitors' online behaviour and measure the success related to specific activities or content, particularly as it pertains to exhibitions.
I manage web and social media analytics for the Smithsonian Institution. Thoughts expressed here are mine and only mine however. I also play drums. bio from Twitter
PhD student on Digital Heritage at the University of Leicester and also working @Tate Online bio from Twitter
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