The Hello Cube, Wondermind and Underworld: Three Adventures into Gaming and Social Media at Tate

A session at MCN 2012

Thursday 8th November, 2012

10:30am to 12:00pm (PST)

This joint paper and presentation will cover three of Tate’s recent projects designed specifically to address the needs of young audiences, that used gaming and social media as key engagement mechanics. Sarah Toplis and Sharna Jackson will provide honest insights into their approaches, technical considerations, what worked, what failed and whether objectives were acheived.


: an interactive digital installation inspired by the work of Kusama, which responded to physical movement and sound in Tate Modern as well as commands sent to it via Twitter.

: a suite of games and interactive videos that tie art and science into Lewis Caroll’s Alice in Wonderland to bring concepts of neuroscience to life.

an experiment in online interactive storytelling, a small Alternate Reality Game-esque experience. A story, told through twitter, in which the audience could influence the outcome if they asked the right (or enough) questions.

About the speakers

This person is speaking at this event.
Sharna Jackson

Socially-engaged arts + digital, I suppose? bio from Twitter

This person is speaking at this event.
Sarah Toplis

Commissioning Editor @TateCollectives, @Tate & Producer @HellicarLewis. bio from Twitter

Next session in Marion

1:30pm Transforming the Art Museum Experience: Gallery One by Seema Rao, Jane Alexander and Andrea Bour

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MCN 2012

United States United States, Seattle

7th10th November 2012

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Time 10:30am12:00pm PST

Date Thu 8th November 2012


Marion, Renaissance Seattle

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