Crowdsourcing and Mobile: What are the metrics of success?

A session at MCN 2012

Thursday 8th November, 2012

3:30pm to 4:00pm (PST)

If the _process_ of crowdsourcing often comes closer to delivering on the organizational mission than the final product, how do we measure “success” and evaluate the impact of our crowdsourcing and similar outreach initiatives? This paper analyzes the results of three mobile crowdsourcing projects at the Smithsonian to help determine appropriate and realistic metrics within museums’ often ambitious mobile visions.

1. Smithsonian Mobile:2. Stories from Main Street:3. Access American Stories:

We’ll look at the cumulative results of these projects against the “engagement pyramid,” which categorizes participants as watching, sharing, commenting, producing, and finally curating content in a proportional model. Comparing the Smithsonian’s results against other crowdsourcing initiatives, we’ll deduce methods and approaches for setting realistic goals and metrics of success at the Smithsonian and beyond.

About the speakers

This person is speaking at this event.
Nancy Proctor

Deputy Director for Digital Experience @artBMA I love art, languages, travel, feminist theory, good food & nice people. Views expressed here are my own. bio from Twitter

This person is speaking at this event.
Daniel Davis

Media producer, museum nerd, musician, magical thinker in training bio from Twitter

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MCN 2012

United States United States, Seattle

7th10th November 2012

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Time 3:30pm4:00pm PST

Date Thu 8th November 2012


James, Renaissance Seattle

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