The Social Museum

A session at MCN 2012

Friday 9th November, 2012

1:30pm to 3:00pm (PST)

What does it mean for a museum to be social? How do museums translate real life interaction into online engagement, and vice versa? And what do users really want from museums on social media, anyway? This complete panel will address the “social” aspects of social media by looking at both online and real life museum experiences; what successful social media campaigns can look like; and finally, how museums can expand their communities by going social. Panelists will present programmatic successes (and/or failures) examining key issues, including how they have collaborated internally to produce content that is both on message and engaging to audiences, how museums interact with each other and audiences via social media, and how social media initiatives can lead to deeper appreciation of the institution as well as cross-institutional collaboration.

About the speakers

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Kathryn Jaller

Crafts, culture, comedy nerd-dom. Tweeter in charge @Jewseum. Fake German, fake Jew. German, Jew. bio from Twitter

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Sarah Bailey Hogarty

Curatorial Assistant to the Chief Curator @deyoungmuseum & @legionofhonor. Blogging, tweeting, engaging & thinking about art & life at the FAMSF. Tweets my own. bio from Twitter

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Willa Koerner

• Art museum lurker/Internetworker @SFMOMA • Vermonter by nature, now SanFran'd • All thoughts + opinions are from my own mind. bio from Twitter

Next session in East Room

3:30pm Connected, Alive, and Aware: A Signature Experience by W. Joe DeMiero

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MCN 2012

United States United States, Seattle

7th10th November 2012

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Time 1:30pm3:00pm PST

Date Fri 9th November 2012


East Room, Renaissance Seattle

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