Design and Development Strategies for Building a Museum iTunes U Site, and the Perplexities of Apple’s Site Design

A session at MCN 2012

Friday 9th November, 2012

3:30pm to 4:00pm (PST)

iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful.

About the speaker

This person is speaking at this event.
Katie Velazco

Lover of patio grilling, online shopping & technology. Ideas expressed here are my own. bio from Twitter

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MCN 2012

United States United States, Seattle

7th10th November 2012

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Time 3:30pm4:00pm PST

Date Fri 9th November 2012


Marion, Renaissance Seattle

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