Friday 9th November, 2012
3:30pm to 4:00pm
iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful.
Lover of patio grilling, online shopping & technology. Ideas expressed here are my own. bio from Twitter
4pm The Lowcountry Foodways Project: Deconstruction of an IMLS planning grant and the importance of regional foodways for collection development, preservation, and community building by Laura Barfield and Georgette Mayo
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