Denizens of the Deep Web: Understanding Hyperspecialized Online Audiences

A session at MCN 2012

Saturday 10th November, 2012

1:30pm to 2:00pm (PST)

When we talk about our online visitors, we often have little more than numbers to consider, and when discussing highly specialized content streams, such as our blogs and podcasts, we're faced with still smaller numbers. With specialized content we appeal to particularly engaged audiences, and aim to cultivate relationships or dialogues with online communities. But how well do we understand these audience segments? How can we learn who our specialized online users are, and evaluate the quality of their experience?

In this session we'll share the results of user studies that look at the consumers of specialized content—the podcast series SFMOMA Artcasts and the blog Open Space—as compared to our broader web audience.

About the speaker

This person is speaking at this event.
Tim Svenonius

Museum Technologist, Media Producer, UX Designer, Agile CSM, Writer and Purveyor of Arcane Knowledge. bio from Twitter

Next session in Marion

2pm Does social media help museums broaden participation? Social Media Impact and Participation by Lesley Langa and Sheila Carey

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MCN 2012

United States United States, Seattle

7th10th November 2012

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Time 1:30pm2:00pm PST

Date Sat 10th November 2012


Marion, Renaissance Seattle

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