Saturday 10th November, 2012
1:30pm to 2:00pm
When we talk about our online visitors, we often have little more than numbers to consider, and when discussing highly specialized content streams, such as our blogs and podcasts, we're faced with still smaller numbers. With specialized content we appeal to particularly engaged audiences, and aim to cultivate relationships or dialogues with online communities. But how well do we understand these audience segments? How can we learn who our specialized online users are, and evaluate the quality of their experience?
In this session we'll share the results of user studies that look at the consumers of specialized content—the podcast series SFMOMA Artcasts and the blog Open Space—as compared to our broader web audience.
Museum Technologist, Media Producer, UX Designer, Agile CSM, Writer and Purveyor of Arcane Knowledge. bio from Twitter
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