Transform your Customer Relationships through Mobile: A Lesson from the World's Biggest Brands

A session at MDC - Mobile Developer Conference

Monday 13th February, 2012

9:00am to 10:00am (CET)

80% of mobile apps are used only once, then abandoned. Why is that? And how can you prevent it from happening? In this session, Jeff Haynie will reveal the 4 key elements required to create successful mobile applications that transform customer relationships: increasing reach, deepening engagement, driving loyalty and expanding monetization. Discussions of world's largest brands, such as NBC and Kellogg's, have "cracked the code" creating world-class customer experiences.

About the speaker

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Jeff Haynie

ceo of appcelerator, angel investor, open source developer, #titanium lover, father of 3 children and married to wonderful wife bio from Twitter

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Time 9:00am10:00am CET

Date Mon 13th February 2012

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