Ubiquitous Information Architecture: A Framework for Cross-Channel Strategy

At the crossroads of ubiquitous computing and the Internet, information blurs the boundaries between products and services to enable cross-channel, trans-media, physico-digital user experiences. This “intertwingularity” offers an unprecedented opportunity to reimagine information architecture. Never before have we been able to employ such a powerful combination of networks, devices, and sensors to capture and share knowledge and to create meaningful user journeys. In this session, we'll connect the dots between classic and cross-channel information architecture. We'll pay special attention to the integration of mobile and social into a "web strategy" that's responsive and future-friendly, while also highlighting key relationships with content strategy, findability, analytics, and governance. And, we’ll explore how experience maps and “IA thinking” can improve the process and product of information architecture and user experience design.

Three Questions To Be Answered

1. Why is information architecture even more important in an era of mobile, social, and cross-channel user experience?
2. How can we apply "systems thinking" and "IA thinking" to improve our products and services?
3. How do we design for customer journeys that encompass a growing array of physical and digital touchpoints?