Evolving Mental Models

A session at Midwest UX 2012

Saturday 2nd June, 2012

10:45am to 11:15am (EST)

We're all familiar with the concept of mental modeling, but why do we typically only use this practice in the design of a system? We obviously think about content when we’re starting to brainstorm a design and we think about content when we interview our users, but why don't we leverage the mental models we’ve created when we take on a new digital project when we plan the content and materials that eventually populate that system?

I believe mental models can work harder and can be a key driver for creating a content strategy that can evolve with our users.

This talk will present an alternative (or extension) to the traditional mental model by focusing on the material that populates our digital experiences. We’ll cover how to add content specific inquiries to the information gathering process used to inform traditional mental models; and how to modify them to inform everything from story mapping, content planning and long term governance of digital systems over time.

This type of mental modeling will be illustrated via case study.

About the speaker

This person is speaking at this event.
Daniel Eizans

Director of Digital at SpartanNash. Enjoys thinking, neuroscience and making things relevant to what uses them.

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Time 10:45am11:15am EST

Date Sat 2nd June 2012

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