Designing Mobile Apps For Behavioral Change

The evolution of mobile devices and broadband connectivity give us an incredible opportunity to design for real-time and sometimes long-term behavioral change. Leveraging the mobile platform as an advanced interconnected social ecosystem provides us with the direct contact that's often needed for making a lasting impact.

This workshop focuses on social responsibility and includes an intense lineup of participatory design exercises that touch on a series of methods for designing compelling user experiences. Participants are introduced to psychological and business model concepts to help teams craft unique mobile engagement and experiences. Working through user motivations, perceived abilities and discovering opportune moments for triggering habit changing actions, teams will explore applying behavioural psychology to empathize and connect with intended mobile users.

Everybody's got an idea for an app but this workshop teaches participants how to craft viable innovative mobile applications. Within two hours, teams produce design brief, user flows and wireframes that result in far-reaching, beneficial effects.