Establishing What "Good" Means With Performance Continuums

In our information architecture work at TUG we typically conclude the discovery phase of a project with an "alignment session." The objective of this meeting is to develop understanding and consensus within the core client team on key matters of business and experience strategy. Early in our formation we took on a client with profound alignment challenges, and as we scrambled to adapt our nascent process to the situation at hand, we borrowed the idea of "performance continuums" from RSW's work in the 1970s and ended up with a repeatable methodology that's now a formal part of TUG's discovery process.

In 20 minutes I'll share the case study from whence this tool emerged, the historical context Mr. Wurman birthed it in, and guidelines for using it in UX work.