When it comes to user experience, organizations often begin with just a toe in the water: a designer is brought on board to cleanup a few features and answer developer questions, or a researcher is hired to run usability studies. However, in many organizations these well-meaning attempts to improve user experience end up being largely ineffective: band-aids on fundamentally flawed products. This is because unclear product strategy and a lack of user advocacy in early-stage planning often lead to unfocused solutions and unresolvable design issues later in product development. If such organizations are ever going to create great user experiences, it is necessary that the UX team begin to provide strategic leadership.
But how does a fledgling UX team transform its self from playing tactical support to helping define strategy? In this session, we'll look at just what is strategic UX and what skills are necessary to operate at the strategic level. We will also discuss how you can explain the UX team’s role in strategy to your stakeholders, and how can you demonstrate the need for involving your team in product discovery. By upselling UX, you can increase the contribution of your team and tackle user experience problems where they begin.
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