Building a Design Culture

Design is the flavor of the month. Startups see design as a key differentiating factor in their products and services. Large organizations look at the success of companies like Apple and try to emulate the look and feel of their products. But is that all design is?

How can design rise above being just a pretty coat of paint and become an integral part of an organization. What separates a design centered culture from the rest? And how can we incorporate the zest for user experience into ever decision that we make?