Your English Teacher was Wrong: Plain Language for Digital Environments

A session at Midwest UX 2012

Friday 1st June, 2012

10:45am to 11:05am (EST)

Learn linguistic tips and web copy tricks to get findable, stay optimized, and say what you mean. Plain language is the practice of replacing fancy words, seven commas deep, with the language of your audience.

Straightforward words express ideas more clearly than verbose marketese or industry jargon: trousers might seem great to the marketing team, but the 2AM shopper is browsing for pants. Study linguistic concepts and technical implementations for the keys to precise, usable, and elegant communication.

About the speaker

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People are fascinating, so I collect their stories and study their data. IA, UX, PM, Operations.

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Time 10:45am11:05am EST

Date Fri 1st June 2012

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  • Professional Mobile Application Development

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