Friday 1st June, 2012
10:45am to 11:05am
Learn linguistic tips and web copy tricks to get findable, stay optimized, and say what you mean. Plain language is the practice of replacing fancy words, seven commas deep, with the language of your audience.
Straightforward words express ideas more clearly than verbose marketese or industry jargon: trousers might seem great to the marketing team, but the 2AM shopper is browsing for pants. Study linguistic concepts and technical implementations for the keys to precise, usable, and elegant communication.
People are fascinating, so I collect their stories and study their data. IA, UX, PM, Operations.
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