Friday 9th March, 2012
10:00am to 10:30am
A set of persistent myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps and discusses how publishers need to organize their content for a dizzying constellation of devices. He'll share techniques for future-friendly mobile efforts and, along the way, debunk seven stubborn mobile myths.
Designer, mobile maven, 11th strongest man in Maine, author of Tapworthy, Couch to 5K creator, sweetheart (@LizaK).
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