Marketing 360 Exchange- West Coast
Unlocking the Profitability and Effectiveness of Customer Centric Marketing
4 – 6 March 2012
14 speakers
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Acronym Media @acronym_media
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Adobe @Adobe
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American Marketing Association National Board Member, Immediate Past President
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Bazaarvoice @bazaarvoice
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caesarsentertainment @caesarsentVP Marketing
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Dwayne Chambers @krispykreme_cmo
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HP @hpSVP Marketing
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InfoPrint Solutions @infoprint
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Kodak @kodakSVP Worldwide Marketing
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Liz Miller @lizkmiller
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NBC @nbcSVP Marketing - Bravo
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Networked Insights @netinsightsCEO, CMO
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Sense Worldwide @senseworldwideCEO, Director of Strategy
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Wells Fargo @wellsfargoSVP Digital Marketing
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14 sessions
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Marketing Transformation Strategy
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Organizational Alignment: CMO & CIO- Driving Business Value in the Age of the Customer
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Growth Strategies: Claiming the Seat in the C-Suite with Clear and Accountable Data
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Marketing Effectiveness & Accountability: Taking Accountability for Marketing Metrics and Converting MROI
presented by HP
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Customer Intelligence
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Panel Discussion: Creating a Customer-Centric Organization and Reshaping Customer Experience Through Marketing and Technology In
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Managing a Successful Talent Pool of Tomorrow’s Marketers, Today
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How to Spend the Minimal Effective Amount of Marketing
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Using Customer Insight as a Strategic Tool and Your Brands USP
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Developing Sales & Marketing Alignment
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Technology & Business Development
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Social Showdown: Which Platforms are Providing the Best MROI?
presented by Dwayne Chambers
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Marketing Innovation
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Marketing Competencies and Capabilities: What’s Needed in the Future?
in more detail
18 known attendees
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