Marketing Innovation

A session at Marketing 360 Exchange- West Coast

Institutionalizing Innovation and Technology as a Game Changer Throughout the Entire Organization
With major corporations now reporting $6 billion profit increases after increasing their advertising investments by 11% across new media channels, no one can deny that embracing new technologies will become a make or break for marketing strategies. Easier said then done! Nurturing creativity and innovation can be challenging and dependant on corporate culture and even individuals it can often be a tricky path to navigate. This session will look at how new technologies can not only drive innovation but inspire marketing strategies:

•Embrace new technologies as part of your innovation roadmap
•Encourage employee’s participation in mobile programs such as gaming, twitter and Facebook
•Promoting crowd sourcing and crowd funding
•Should innovation drive business decisions?

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