Mobile Media Strategies 2012 schedule

Tuesday 25th September 2012

• Introduction from the day’s chair

  by Tim Brooks

  Introduction from the day’s chair Tim Brooks, former senior executive at Guardian News & Media, Emap and IPC Media.

  At 8:50am to 9:00am, Tuesday 25th September

• Keynote: The mobile media landscape and the challenges publishers face in a multi-screen world.

  by Benedict Evans

  The mobile media landscape and the challenges publishers face in a multi-screen world.
  Keynote Analyst: Benedict Evans, Enders Analysis

  At 9:00am to 9:30am, Tuesday 25th September

• Developing commercially successful mobile media products

  by Andrew Betts and Nick Fallon

  Developing commercially successful mobile media products – three presentations:

  • Andrew Betts, founder, FT Labs on the Financial Times multi-platform mobile strategy
  • Nick Fallon, eMedia director at Informa, on building multiplatform professional apps and tools for professional audiences.
  • Consumer magazines case study

  At 9:30am to 10:55am, Tuesday 25th September

  Coverage slide deck

• The importance of designing products with mobile users at the core

  by Martin Belam

  User experience expert Martin Belam, formerly with The Guardian and BBC, and now the Emblem consultancy, explains the importance of:

  -User interface design and accessibility
  -Why mobile is different to the desktop
  -Thinking beyond the printed product

  At 11:20am to 11:40am, Tuesday 25th September

• Roundtable discussions for all delegates

  • App development and in-app purchases
  • Advertising models for mobile products
  • Marketing
  • Social sharing and mobile
  • Mobile payment systems
  • Location based models
  • Pricing strategies
  • HTML5 multiplatform models

  At 11:50am to 12:40pm, Tuesday 25th September

• The Pricing of mobile products

  by Mark Billige

  Pricing expert Mark Billige of Simon + Kucher Partners tells the conference the real story on:

  -De-coupling mobile products from print pricing
  -Understanding the competitive environment you are working in
  -Psychological price points and bundling
  -Freemium models and up-selling

  At 1:50pm to 2:15pm, Tuesday 25th September

• Getting mobile products in front of your customers

  by Mike Goldsmith

  Marketing specialist: Mike Goldsmith, iPad editions editor, Future

  -Getting exposure and ratings in the app store
  -Newstand
  -Working with Amazon, Google & Apple to gain direct access to customers

  At 2:15pm to 2:40pm, Tuesday 25th September

• Dealing with your company’s technical infrastructure

  by Alex Watson

  Alex Watson, head of apps at Dennis Publishing tells us about…

  -Working with mobile development agencies
  -Efficient processing of mobile payments
  -M-sites and HTML5 apps

  At 2:40pm to 3:05pm, Tuesday 25th September

• Mobile technology, tools and techniques

  Measurement, marketing and app building tools to help your business

  At 3:35pm to 4:05pm, Tuesday 25th September

• The mobile advertising landscape and opportunities

  by Laurence Aderemi

  Google’s head of strategic partnerships, mobile, Laurence Aderemi explains…

  • How mobile ads can boost your ad-finded media business
  • How to optimise mobile inventory

  At 4:05pm to 4:35pm, Tuesday 25th September

• Publishing Futures: The next generation of publishing models and media consumption

  by Steve Wing

  Thought leaders / Panel discussion featuring:

  -Steve Wing, business director for mobile, Guardian News and Media

  At 4:35pm to 5:15pm, Tuesday 25th September