Mobile Marketing Strategies Summit

Harness the Most Powerful Media Platform in the World

22 speakers

22 sessions

Day 1 Wednesday 19th September 2012

• 8:00am Mobile Marketing 3 T's of Success: Mobile Marketing Tips, Trends and Tactics

  presented by Libby Smith and Greg Olson

• 8:00am Non-Profit Mobile Marketing: Building a Successful Mobile Program

  presented by David Balcom

• 10:15am Mobile Marketing Fundamentals: Creating the Right Strategy for Your Organization

  presented by Bruce Hershey

• 10:15am Is a Mobile App Right for Your Company?

• 1:15pm Welcome and Introduction by Conference Producer

• 1:30pm Opening Keynote: A Mobile Day in the Life of a Sports Fan

  presented by Michael Bayle

• 2:15pm Mobile Analytics: Why Measurement is Misson Critical for the Successful Mobile Marketer

  presented by Mike Ricci

• 3:45pm Mobile Web Strategies and Development Considerations for Keeping Up with Mobile-Savvy Consumers

  presented by ted verani

• 4:15pm From Purchase Funnel to Purchase Pretzel: Navigating Multiple Touchpoints in a Multiscreen World

  presented by Walt Doyle

Day 2 Thursday 20th September 2012

• 8:45am Mobile Strategy and the American Cancer Society: A Case Study in Extending our Mission

  presented by David Balcom

• 9:30am Keynote: Winning with Mobile Ads: Forget Format & Focus on Value

  presented by Lars Albright

• 10:30am Mobilizing B2B - The Unnoticed Game Changer

  presented by Jeff Stovkis

• 10:30am Mobile Marketing ROI: Converting Mobile Interactions to Transactions

  presented by Jason Fulmines

• 11:15am Mobile Religion: Enable Your Company Evangelists Through Mobile

  presented by Libby Smith and Greg Olson

• 11:15am The Intersection of Local and Mobile

  presented by Anna Bager

• 1:00pm Keeping it Relevant: Staying in Touch with Your Mobile vs. Desktop Users

  presented by Sharon Knitter

• 1:00pm Mobile Shopping: 1 Part Technology and 3 Parts Experience

  presented by Brett Leary

• 1:45pm American Express Case Study: Re-imagining CRM in Mobile

  presented by JeffKlainberg

• 1:45pm Case Study: Transforming Air Travel Through the Mobile Channel

  presented by Jonathan Stephen

• 2:30pm Case Study: Empowering the Financial Services Sales Force with Mobile Apps

  presented by David Nguyen and George White

• 2:30pm The Dynamic Duo: Mobile Integrated with Social

  presented by BJ Emerson

• 3:30pm Closing Keynote: Mobile in the Real World - Understanding the Mobile Consumer in the Context of Traditional Media

  presented by David Gill

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