Non-Profit Mobile Marketing: Building a Successful Mobile Program

A session at Mobile Marketing Strategies Summit

Wednesday 19th September, 2012

8:00am to 10:00am (EST)

This workshop will focus on the steps taken to build a successful mobile platform.

Attendees will learn about:

  • Establishing business requirements and key program objectives
  • Devising a mobile strategy and educating
  • Mobilizing internal executives and stakeholders

We’ll look at how to develop and deliver mobile programs, and discuss the American Cancer Society's strategies, programs, performance and learnings gained.

About the speaker

This person is speaking at this event.
David Balcom

Decatur, GA, tennis, Porcupine Tree, digital media and the American Cancer Society. That's about that. bio from Twitter

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Time 8:00am10:00am EST

Date Wed 19th September 2012

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