Wednesday 19th September, 2012
10:15am to 12:15pm
This workshop will focus on understanding, creating, and maintaining the right mobile marketing strategies for your brand. Bruce Hershey will kick off with what is fueling mobile marketing today by reviewing some key trends that will make a big difference in your mobile marketing strategy in 2012. This will be followed by what defines a great mobile strategy by reviewing the objectives and approach to the Merkle Mobile Index. As we take a high level view into this process, Bruce will start to uncover a study of 20 plus brand’s mobile strategies which will frame out what makes them successful followed by some examples of brands to watch in mobile today.
The workshop will also focus on how to develop and maintain a sustainable mobile marketing strategy for your brand. Bruce will take a deep dive into the 4 Pillars of mobile marketing and discuss why these are the necessary ingredients to developing your mobile marketing strategy. He will also discuss the importance of starting with a mobile audit and developing mobile personas before the strategy and roadmap can be defined. An overview of the media integration calendar and mobile tactics that align with the brand’s target audience will be provided. As he weaves through these proven approaches, Bruce address the importance of a messaging strategy to keep your consumers engaged with minimal opt-out and how messaging and strategy can be optimized through a connected CRM so a true contact stream can be developed.
Finally, Bruce will showcase some case studies that have applied the 4 Pillars approach to mobile marketing with industry leading results, followed by some high level tips and recommendations.
Brands must have a defined mobile strategy that integrates all channels. Learn more at WWW.merkleinc.com/mobile bio from Twitter
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