Mobile Analytics: Why Measurement is Misson Critical for the Successful Mobile Marketer

A session at Mobile Marketing Strategies Summit

Wednesday 19th September, 2012

2:15pm to 3:30pm (EST)

To succeed in mobile marketing, analytics should play a crucial role in the development of strategy, the prioritization of marketing spend and the optimization of these programs. But as some key research shows, this rigor isn’t being consistently applied to this emerging channel. In fact, Forrester Research summarized the dilemma by calling mobile analytics "A Customer Intelligence Imperative".

In this session, Mike Ricci of Webtrends will focus on how marketers are using, and failing to use, mobile analytics, so attendees will come away with an understanding of how your organization’s efforts stack up to the best in class. You’ll also learn how leading mobile practitioners are harnessing the power of mobile analytics to build a culture of measurement that focuses intently on ROI. Mike will discuss how this data allows marketers to break down data silos, understand consumer behavior across digital channels and use this information to evolve their mobile programs, refine their user experiences, inform their eCRM efforts, and drive higher conversions throughout their programs.

About the speaker

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Mike Ricci

Webtrends - VP of Mobile - Mike Ricci on mobile marketing news, trends and other key info for mobile marketers and mobile analytics practitioners bio from Twitter

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Time 2:15pm3:30pm EST

Date Wed 19th September 2012

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