Wednesday 19th September, 2012
3:45pm to 4:15pm
A marketer’s job is to increase and maximize their brands’ relationship with the customer. In today’s hyper-connected consumer landscape, mobile web provides an always-on, always-connected channel to foster this relationship. But launching a simple mobile website is no longer enough – consumers expect a relevant and engaging user experience on their mobile devices. Companies who can’t deliver on these increasingly high expectations risk losing their customers. In this session, Mr. Verani will discuss planning strategies and development considerations for creating engaging mobile web experiences that deliver on the ever-changing user expectations. Specifically, the session will explore adaptive design, mobile UI/UX, content relevancy and social media tie-ins, and will feature examples, lessons learnt and best practices.
Sign in to add slides, notes or videos to this session