Mobile Web Strategies and Development Considerations for Keeping Up with Mobile-Savvy Consumers

A session at Mobile Marketing Strategies Summit

Wednesday 19th September, 2012

3:45pm to 4:15pm (EST)

A marketer’s job is to increase and maximize their brands’ relationship with the customer. In today’s hyper-connected consumer landscape, mobile web provides an always-on, always-connected channel to foster this relationship. But launching a simple mobile website is no longer enough – consumers expect a relevant and engaging user experience on their mobile devices. Companies who can’t deliver on these increasingly high expectations risk losing their customers. In this session, Mr. Verani will discuss planning strategies and development considerations for creating engaging mobile web experiences that deliver on the ever-changing user expectations. Specifically, the session will explore adaptive design, mobile UI/UX, content relevancy and social media tie-ins, and will feature examples, lessons learnt and best practices.

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ted verani

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Time 3:45pm4:15pm EST

Date Wed 19th September 2012

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