Mobile Strategy and the American Cancer Society: A Case Study in Extending our Mission

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

8:45am to 9:30am (EST)

The American Cancer Society has been leading prominent mobile initiatives to enrich and extend its lifesaving mission. It has developed a comprehensive mobile strategy which addresses its mission imperatives and its fundraising platform, including mobile launches of its Cancer.org platform, as well as national rollouts of SMS and Text-to-give initiatives to the field.

This case study will look at how the Society has extended its lifesaving mission to mobile, though establishing business requirements and key program objectives, devising a mobile strategy, and educating internal executives and stakeholders. We'll look at m.cancer.org as a case study, as well as the overall Society mobile program objectives.

About the speaker

This person is speaking at this event.
David Balcom

Decatur, GA, tennis, Porcupine Tree, digital media and the American Cancer Society. That's about that. bio from Twitter

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Time 8:45am9:30am EST

Date Thu 20th September 2012

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