Keynote: Winning with Mobile Ads: Forget Format & Focus on Value

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

9:30am to 10:15am (EST)

There’s no question that today’s mobile ads aren’t working for brands. In fact, 88 percent of mobile users ignore in-app ads, and 79 percent describe them as “irritating.” Many marketers believe the solution lies in new or enhanced ad formats, but the reality is that better banners are not the key to igniting consumer interest and engagement. Instead, future success in mobile marketing will come from providing new kinds of value -- expected by today’s mobile users. Digital natives -- people under 30 who have grown up with smartphones -- know what their time is worth, and they won’t just give it away. In order capture mobile users’ attention, brands need to incorporate useful, entertaining and valuable content into their campaigns.

In this session, Lars Albright, co-founder and CEO of SessionM, will discuss industry trends and key strategies for how to win over your consumers by focusing on value.

Attendees to this presentation will learn:

  • How mobile advertising has evolved and what resonates with today's mobile users
  • Why it’s important for brands to provide new kinds of value, rooted in entertainment and experience, rather than focusing on delivering new ad formats
  • Mobile strategies brands can employ to better connect with target audiences

About the speaker

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Lars Albright

Igniting engagement with mobile content and advertising. bio from Twitter

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Time 9:30am10:15am EST

Date Thu 20th September 2012

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