Mobilizing B2B - The Unnoticed Game Changer

A session at Mobile Marketing Strategies Summit

  • Jeff Stovkis

Thursday 20th September, 2012

10:30am to 11:15am (EST)

These days everyone is talking about the broad opportunities that smart mobility is delivering for brands and consumers. But much of the buzz has centered around the potential of smartphones and tablets for B2C applications in the marketplace, from utility-based shopping apps, to social check-ins, to magazines and newspapers on tablets.

But there is an elephant in the room that far fewer are highlighting. That elephant is the incredible transformative value that smart mobility is now delivering to B2B brands. In our work with our large roster of Fortune 500 B2B brands we've been seeing tremendous value being unlocked across the entire sales cycle for B2B products and services, everything from mobile advertising, to product education, to thought leadership, to in-person sales enablement, to solution collaboration, to new product lines, to customer support, to loyalty.

To help clarify this opportunity and identify just where some of the greatest value is being unlocked, we spoke to key stakeholders at several large B2B brands representing over half a trillion dollars ($555BB+) in market capitalization to see just where they are focusing their efforts and seeing potential for their businesses. Consolidated with a variety of quantitative statistics about mobility in the marketplace, we have put together a comprehensive overview that will help you get started realizing value for your B2B business today. And the most important message of all, don't wait - the pace of change is extremely rapid and those that do not act will quickly be at a competitive disadvantage.

This session will touch on the following questions:

  • Why is mobile more important now than ever for B2B?
  • What are B2B brands doing to deliver the greatest value using smart mobile devices?
  • When it comes to my B2B brand, how do I develop a mobile strategy and prioritize where to start?

About the speaker

This person is speaking at this event.
Jeff Stovkis

Director, Digital Strategy Ogilvy & Mather

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Time 10:30am11:15am EST

Date Thu 20th September 2012

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