Mobile Marketing ROI: Converting Mobile Interactions to Transactions

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

10:30am to 11:15am (EST)

Travelocity, a leading online travel agency since 1996, is aggressively executing their mobile strategy. Jason Fulmines, their Director of Mobile will present some of the key areas of focus and recent trends in the marketplace. How is the increasing adoption of smartphones impacting Travelocity? What are users doing differently on their handsets and tablets vs. traditional desktop and what is Travelocity doing to engage and enhance their experience?

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Jason Fulmines

mobile guy. buffalo sports fan/victim. bio from Twitter

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Time 10:30am11:15am EST

Date Thu 20th September 2012

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