Thursday 20th September, 2012
11:15am to 12:00pm
The power of mobile lies in getting the right content to the right consumer in the right place at the right time. More than anything, mobile creates exciting new opportunities for delivering a message to an interested purchaser just as they are in the vicinity of a retailer, as they are holding an item in their hands, or are about to complete a purchase. Of course, leveraging location successfully is a lot more complicated than the myth of “Starbucks will text you a latte coupon as you walk by their door” makes it seem. Executing a localized mobile campaign requires planning, strategy, and help from technology enablers and others.
Who should be running mobile local campaigns? Everyone! If you are a national brand or a small business it is important for you to have a mobile local strategy. Especially if your goal is to drive customers to a physical location.
Anna Bager will explore:
You will come out of this session with a better understanding of how to take advantage of the intersection of mobile and location for optimal marketing capabilities.
Vice President and General Manager, Mobile Marketing Center of Excellence at IAB. bio from Twitter
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