Thursday 20th September, 2012
1:00pm to 1:45pm
Join DIGITAS’ Brett Leary on an interactive journey through the path-to-purchase to see why the intricacies of the various mobile technologies from SMS to 2D barcodes to NFC play a small part, albeit an important one, in the creation of real-to-digital world shopping experiences.
For mobile marketers, Brett will emphasize the importance of leveraging consumer behaviors to reveal moments of opportunity to connect via mobile experiences and why integrated marketing execution is more important than ever.
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