American Express Case Study: Re-imagining CRM in Mobile

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

1:45pm to 2:30pm (EST)

How does an American Express shift its marketing and customer relationship management of Small Businesses into the mobile space? In this session you will learn how a world-class marketing organization married unsurpassed customer service with the particular needs of Small Businesses on the go. Find out how American Express OPEN leveraged its unique assets to create engaging and value-driven mobile experiences.

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Digital and Mobile Strategist for American Express OPEN, innovation geek, cycling enthusiast, Mets fan.... bio from Twitter

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Time 1:45pm2:30pm EST

Date Thu 20th September 2012

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