Case Study: Transforming Air Travel Through the Mobile Channel

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

1:45pm to 2:30pm (EST)

There is no question that mobile has transformed the way we work, live, and play. But what about air travel? Whether for business or simply for pleasure, mobile technology has impacted all phases of the travel life cycle. With advanced data networks and increased smartphone adoption, travelers now have instant access to information almost anywhere, anytime! Jonathan Stephen, Head of Mobile with JetBlue Airways, will dive into these topics as well as discuss ways in which the airline has used mobile to engage with its customers.

Here are some points to consider:

  • Building a solid mobile strategy requires a strong foundation
  • Best Practices and Case Studies
  • Overview of JetBlue Mobile Products

About the speaker

This person is speaking at this event.
Jonathan Stephen

Head of Mobile Product Strategy for @JetBlue, global jetsetter, and aspiring chef. Born in NY and a huge sports fan. Views expressed here are solely my own. bio from Twitter

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Time 1:45pm2:30pm EST

Date Thu 20th September 2012

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