The Dynamic Duo: Mobile Integrated with Social

A session at Mobile Marketing Strategies Summit

Thursday 20th September, 2012

2:30pm to 3:15pm (EST)

The mobility of consumers and rise of online social networks has marketers scrambling in many different directions. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. Meanwhile, reaching consumers based on their current proximity to a business is no longer a futuristic concept. It is a present reality and many are already reaping great benefits. In this session we’ll hear from one of the early navigators and pioneers of social, mobile and location-based marketing. You’ll learn how Tasti D-Lite and Planet Smoothie are bridging the gap between mobile and social in an effort to engage and provide greater experiences for their customers.

Join us to learn:

  • How to gain the insights required to successfully integrate your social and mobile efforts.
  • How to identify the where and how your customers are engaging.
  • How to integrate conventional loyalty programs with mobile and LBS applications.
  • How to go beyond the mechanics of the technologies and understand the dynamics involved to provide greater experiences for customers.
  • How to bridge the gap between the very personal mobile device and public digital displays.

Session includes a give away of the new book "The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave", to be released in September.

About the speaker

This person is speaking at this event.
BJ Emerson

VP Technology for @tastidlite and @planetsmoothie. Co-author of The Tasti D-Lite Way. Thoughts here are my own. bio from Twitter

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Time 2:30pm3:15pm EST

Date Thu 20th September 2012

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