Thursday 20th September, 2012
2:30pm to 3:15pm
The mobility of consumers and rise of online social networks has marketers scrambling in many different directions. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. Meanwhile, reaching consumers based on their current proximity to a business is no longer a futuristic concept. It is a present reality and many are already reaping great benefits. In this session we’ll hear from one of the early navigators and pioneers of social, mobile and location-based marketing. You’ll learn how Tasti D-Lite and Planet Smoothie are bridging the gap between mobile and social in an effort to engage and provide greater experiences for their customers.
Join us to learn:
Session includes a give away of the new book "The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave", to be released in September.
VP Technology for @tastidlite and @planetsmoothie. Co-author of The Tasti D-Lite Way. Thoughts here are my own. bio from Twitter
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