Closing Keynote: Mobile in the Real World - Understanding the Mobile Consumer in the Context of Traditional Media

A session at Mobile Marketing Strategies Summit

  • David Gill

Thursday 20th September, 2012

3:30pm to 4:15pm (EST)

While the continued proliferation of smartphones is driving media companies to invest in the mobile platform, we are still in the early days of understanding the most effective way to make mobile work in tandem with traditional media. From co-viewing TV shows on the couch, to snapping 2D barcodes to payments at the register, the mobile device is upending traditional business models that have existed for decades. Nielsen has been closely following these trends for the past several years and attendees can expect insights into where, why and how traditional media is adjusting to these ubiquitous gadgets.

Key takeaways from the session include:

  • What are consumers doing with their tablets and smartphones in their homes?
  • Which Apps and websites are driving changes in interaction with print, radio and television? Is there any synergy?
  • How is mobile changing the purchase funnel and how should media companies think about the mobile shopper?

Suggested attendees include publishers, agencies and brand marketers with an interest in understanding mobile’s place in tomorrow’s media environment.

About the speaker

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David Gill

Vice President, Emerging Media Nielsen

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Time 3:30pm4:15pm EST

Date Thu 20th September 2012

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