Content Strategy for Mobile

With users engaging more deeply and frequently with their mobile devices, they're expecting an experience that's as good as—even better than—the desktop web. It's time to think about developing your content strategy for mobile. This workshop explores the challenges and constraints of presenting content in mobile interfaces and contexts. Desktop websites have gotten cluttered with useless information that doesn't meet user needs. Mobile offers an opportunity to re-prioritize messages, rewrite jargon, and remove outdated information. You'll learn how to use mobile as a wedge to create a better experience for ALL users. In this workshop, you'll learn how to...

Evaluate existing content to determine if it's appropriate for smaller screens and mobile contexts.

Prioritize messages and content for the constraints of mobile.

Write for people who are reading with just one eye, and who require you to write simply and get to the point (just like desktop readers!)

Structure content to be navigated with one thumb—and how mobile information architecture differs from the desktop web.

Create editorial processes to COPE with the demands of mobile (Create Once, Publish Everywhere.)

Modernize your content management system (CMS) to support mobile publishing.