Sessions at Mobile World Congress 2012 on Tuesday 28th February

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  • BlackBerry Developer Day

    BlackBerry Developer Day

    Join BlackBerry for a BlackBerry Developer Day to remember.

    HTML 5, Cascades, Native SDK, Adobe® AIR®, and Android®: developers today have many options for application development on BlackBerry. The question is, which one makes the most sense for you? This session highlights some of the key considerations when targeting BlackBerry Smartphones and the QNX-based BlackBerry® Tablet OS and how to best deploy and monetize your apps in BlackBerry App World.

    This session will run three times a day.

    Session 1 – 10.00 – 11.30

    Session 2 – 13.00 – 14.30

    Session 3 – 16.00 – 17.30

    To register your interest please complete the online form.http://www.mobileworldcongress.com/blackberry

    We look forward to meeting you in Barcelona

    At 9:00am to 10:00am, Tuesday 28th February

    In App Planet (Hall 7), Auditorium A, Fira Montjuic

  • Keynote 3: Mobile Operator Strategies in Developing Markets

    by Siki Mgabadeli, Santiago Fernández Valbuena, Sunil Mittal and Jo Lunder

    The positive impact of mobility on developing economies is well documented, and as the number of global mobile connections continues to grow, many of the additional connections will come from the developing world. But bridging the digital divide is about more than merely providing access to mobile phones.

    How have operators tailored their business models to thrive in a world where economic constraints are most harsh? How have the services they have provided helped to enrich the lives of consumers and communities? What impact will mobile have on users who are accessing the internet for the first time? How can this spur a new wave of innovative services and help the developing world to continue its upward trend of economic inclusion?

    The CEOs of many of the world’s leading operators will share their insights and pioneering work in this developing world in a keynote which will challenge conventional wisdom and paradigms from the developed world.

    At 9:00am to 10:30am, Tuesday 28th February

    In Hall 5, Auditorium 1, Fira Montjuic

  • LTE Forum

    The LTE Forum explores the coming revolution in mobile data utility and network architecture. LTE promises to provide mobile users peak data rates of over 300 Mbps for downloads and rates approaching 100 Mbps for uploads. These speeds will fundamentally alter the way users view the utility of mobile data and create opportunities for innovative application developers and entrepreneurs to approach the market. This revolution has begun with launches in Europe, North America and Asia.

    During the LTE Forum we’ll discuss the challenges and opportunities network operators face when building all-IP architectures, as well as their many benefits, including reduced latency and revolutionised network designs.

    Click hereit indicate your interest in attending LTE Forum Sessions.

    At 9:00am to 9:30am, Tuesday 28th February

    In Hall 7, Auditorium C, Fira Montjuic

  • Rich Communications Ecosystem - retaining customer relevance

    Rich Communications Ecosystem and the opportunity for operators:  RCS-e offers operators a significant opportunity to retain customer relevance and leverage their key operator strengths - from interoperability through to reliability, customer service management and privacy. The seminar agenda, well timed to coincide with the first commercial launches of RCS-e services, the seminar agenda will review business opportunities, commercial and marketing strategies and the RCS-e specification development roadmap, with live demonstrations. This seminar is a ‘must attend’ event delivered by the RCS-e experts - senior representatives of committed operators – and is ideal for anyone concerned with Business Development, Strategic Marketing and Commercial Operations.

    At 9:30am to 12:00pm, Tuesday 28th February

    In GSMA Seminar Theatre (Hall 2.1), Fira Montjuic

  • Samsung Developer Day

    Grab your new opportunity to be a global player with Samsung.

    Join the Samsung Developer Day at GSMA Mobile World Congress 2012 for application developers and partners and meet the latest technology from Samsung platforms, services as well as business opportunities.

    Learn about Samsung’s latest devices and related APIs, S Pen SDK, bada 2.0, Samsung Apps, and Samsung Enterprise Alliance Program (S.E.A.P.) with various sessions including demonstrations.

    MORNING( 09:00 – 12:20)

    09:00 – 09:30

    Registration

    09:30 – 09:35

    Welcomespeech

    09:35 –  10:00

    What’s New and Special in Samsung Devices

    10:00 – 10:30

    Making your Apps Smarter with S Pen SDK

    10:30 – 10:50

    bada2.0 and Beyond

    10:50 – 11:05

    Break

    11:05 – 11:35

    SamsungApps, New Opportunity To the Globe

    11:35 – 12:05

    Samsung EnterpriseAlliance Program (S.E.A.P.)

    12:05 – 12:20

    Closingand QnA

    AFTERNOON (13:30– 18:00)

    13:30– 14:00

    Registration

    14:00 – 14:05

    Welcomespeech

    14:05 – 14:30

    What’s New and Special in Samsung Devices

    14:30 – 15:00

    Makingyour Apps Smarter with S Pen SDK

    15:00 – 15:20

    bada2.0 and Beyond

    15:20 – 15:35

    Break

    15:35 – 16:05

    SamsungApps, New Opportunity To the Globe

    16:05– 16:35

    Samsung EnterpriseAlliance Program (S.E.A.P.)

    16:35 – 17:00

    Closingand QnA

    17:00 – 18:00

    Happy Hour     *Only invitees can join in Happy Hour

    At 9:30am to 6:00pm, Tuesday 28th February

    In App Planet (Hall 7), Auditorium B, Fira Montjuic

  • BlackBerry Developer Day - Session I

    BlackBerry Developer Day

    Join BlackBerry at App Planet for a BlackBerry Developer Day to remember.

    HTML 5, Cascades, Native SDK, Adobe® AIR®, and Android®: developers today have many options for application development on BlackBerry. The question is, which one makes the most sense for you? This session highlights some of the key considerations when targeting BlackBerry Smartphones and the QNX-based BlackBerry® Tablet OS and how to best deploy and monetize your apps in BlackBerry App World.  This session will run three time.

    To register your interest please complete the online form.http://www.mobileworldcongress.com/blackberry

    We look forward to meeting you in Barcelona

    At 10:00am to 11:30am, Tuesday 28th February

    In App Planet (Hall 7), Auditorium A, Fira Montjuic

  • Keynote 4: Exploring the Mobile Cloud

    by John Chambers, Rene Obermann, Ryuji Yamada, Ben Verwaayen and Stuart Carlaw

    As individuals and enterprises become increasingly mobile, the demand for online storage, delivery and access of content and availability of services is exploding. This is a mobile cloud world, a world where one’s entire life must be accessible remotely and instantly from any device of choice. In this scenario, players across the industry, including regulators, must collaborate to address the challenges of technological reliability, online privacy, user safety as well as cultural barriers. In the end, users’ demand to have personal clouds, be it for entertainment or work, will pose a number of challenges for all participants in the ecosystem, including governments.

    How will the mobile industry deliver a seamless service experience while dealing with this new paradigm where all our content is stored online? Where are we in terms of readiness and ability to offer reliable and affordable cloud services? And which are the biggest hurdles to overcome as these services become widely adopted worldwide?

    CEOs from across the value chain will discuss the future of the mobile cloud, its requirements and drivers, and innovations we can expect to see in the coming years.

    At 11:00am to 12:30pm, Tuesday 28th February

    In Hall 5, Auditorium 1, Fira Montjuic

  • LTE Forum Session Sponsored by NEC

    Speaker: Mr. Keiichi Jay Miyahara, NEC’s Corporate Chief Engineer

    The life with "internet" has evolved from simple email, file transfer, and web surfing to  web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. It can be said that most of these services are "user centric" and "user driven". They are gradually changing the way we communicate and are changing the business model of communication and service providers. LTE started by solving clear technical objectives: improve radio spectrum efficiency and provide economical Mobile Broadband Wireless network. The introduction of an all IP network architecture and various Open Interfaces will allow more flexibility in developing and deploying new services. This session will outline analysis of how this evolution will enable new services to be created and how it may create new business models similar to what has been happening in the Cloud era.

    Click hereto register your interest in attending the NEC Session.

    At 11:15am to 12:30pm, Tuesday 28th February

    In Hall 7, Auditorium C, Fira Montjuic

  • NFC : Advancing the mobile ecosystem

    Mobile NFC services have reached critical mass in many countries globally, and the stimulation of the ecosystem around these services is crucial to drive demand for future growth.  Involving transportation, ticketing, retail, access and more, the socio economic benefits create opportunities that can’t afford to be ignored. For the further development of SIM based NFC solutions there is a significant need to understand the Ecosystem and its complexities. This seminar will address the challenges of developing the NFC ecosystem and the opportunities to collaborate with and align mobile operators with the wider ecosystem players to supply a seamless end to end customer experience.

    At 12:30pm to 3:30pm, Tuesday 28th February

    In GSMA Seminar Theatre (Hall 2.1), Fira Montjuic

  • BlackBerry Day - Session II

    BlackBerry Developer Day

    Join BlackBerry for a BlackBerry Developer Day to remember.

    HTML 5, Cascades, Native SDK, Adobe® AIR®, and Android®: developers today have many options for application development on BlackBerry. The question is, which one makes the most sense for you? This session highlights some of the key considerations when targeting BlackBerry Smartphones and the QNX-based BlackBerry® Tablet OS and how to best deploy and monetize your apps in BlackBerry App World.

    To register your interest please complete the online form.http://www.mobileworldcongress.com/blackberry

    We look forward to meeting you in Barcelona

    At 1:00pm to 2:30pm, Tuesday 28th February

    In App Planet (Hall 7), Auditorium A, Fira Montjuic

  • LTE Forum Session Sponsored by ZTE

    Speaker: Mr. Liviu Gaftea, Senior Director Wireless International Marketing, ZTE Corporation.Mr. Gaftea has over 30 years of rich experience in the telecommunications/wireless industry.Host: Mr. Sean Cai, VP of Wireless, ZTE CorporationLTE Summit is designed to explore the application scenarios and ZTE will take this opportunity to share its points of view on LTE application scenarios.

    Click hereto indicate your interest in attending the ZTE Session.

    At 1:30pm to 2:45pm, Tuesday 28th February

    In Hall 7, Auditorium C, Fira Montjuic

  • Mobile Advertising: Mobile in the Marketing Mix - Does Having an App Count?

    by Naveen Tewari, Joy Liuzzo, Jay Altschuler, Scott Seaborn, Michael Bayle, Alex Moukas and Ludovic Levy

    Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile can compete for eyeballs with TV and movies; search puts it up against the fixed internet; SMS and messaging are possible replacements for direct mail. But is such a blanket approach the right one? What is the ‘right’ use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising?

    This session will ask how mobile should fit into a brand’s cross-platform marketing strategy. It will consider how we should conceptualise mobile, whether in terms of its potential to create a short term splash or to build and support long-term consumer engagement.

    At 2:00pm to 3:30pm, Tuesday 28th February

    In Hall 5, Auditorium 3, Fira Montjuic

  • Mobile Applications: Building for Tomorrow - The Evolution of App Development

    by Safdar Mustafa, Peter Broekroelofs, Scott Jenson, Jon Summers, Tim Green and Hoojong Kim

    The changes in the app-development environment have been many and varied over the last few years. The journey from 2007, when the market that didn’t even know what apps were, let alone really use them, to where we are today has already seen the rise and fall of several development platforms. This fluctuating landscape has forced developers to make difficult choices about what to develop for which platform. Plus it’s getting harder and harder for individual apps to stand out as they become victims of their own success.This session will look at the current app development landscape and will examine the emerging trends that will shape the future ecosystem. Speakers will discuss the drivers for change, the value of HTML5 versus developing for native platforms and the problem of discovery. They will also look beyond handset-based apps to mobile apps for TV, for cars etc, and will consider what the ecosystem and business models for non-handset and cross-platform apps look like.

    At 2:00pm to 3:30pm, Tuesday 28th February

    In Hall 5, Auditorium 2, Fira Montjuic

  • Mobile Cloud: The Home of the Future Embraces Mobile Cloud

    by Otto Berkes, Jack Gallagher, Scott Burnett, Jeff Orr and Raffaele de Peppe

    Mobile cloud services, ranging from email, messaging and storage solutions to gaming applications are increasing rapidly. What’s more, the user experience in the home is extending; cloud services are being accessed by multiple media devices using both mobile and fixed line connections. While this choice is potentially empowering for the user, it can create a fragmented user experience as the delivery of content may not always extend to all the user’s devices. How can the user pay for cloud content once, but access the same content seamlessly on multiple devices in the home, regardless of whether using a mobile or fixed line connection?

    This session will explore what mobile network operators and other service providers can do to ensure that the user remains at the centre of the cloud experience as cloud content and media devices continue to proliferate.

    At 2:00pm to 3:30pm, Tuesday 28th February

    In Hall 5, Room 6, Fira Montjuic

  • Mobile Health: Emerging Markets - Partnerships for Growth

    by Patty Mechael, Tim Wood, Manoj Kohli, Gustav Praekelt, Debra Sloane and Dirk Roets

    The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals’ health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations.

    There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities – commercial, technical, regulatory, cultural - needed to deliver fully realised mHealth services means that no single player can do it on their own.

    This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. It will discuss the efficacy of existing mHealth projects and consider how to build sustainable mHealth business models for low and middle income countries.

    At 2:00pm to 3:30pm, Tuesday 28th February

    In Hall 5, Room 5, Fira Montjuic

  • LTE Forum Session Sponsored by Openwave

    Network Optimisation and Data Monetisation

    WithStrategy Analytics,Openwave Systems,Juniper Networks, and guest mobile operators

    The next wave of mobile video and collaboration apps are blurring the line between subscriber and publisher. User-generated content has increased 14 times since 2010, a trend that necessitates new ways of thinking about network performance and personalisation.

    LTE networks provide the foundation for a more “symmetrical internet” (supporting near-equal upload and download traffic), but an operator’s profitability ultimately depends on how well they can deliver a compelling user experience whilst optimising their traffic management and network architectures to monetise rapidly growing volumes of rich content.

    Join us as we examine holistic approaches to network optimisation – approaches that complement bandwidth maximization techniques with best practices for managing subscriber demand and policy. Based on engagements with customers worldwide, we will discuss how the following areas are key in ensuring success in the new mobile internet:

    JoinStrategy Analytics,Openwave,Juniper,and special guest speakers, for an engaging and interactive discussion followed by cocktails and networking.

    Click hereto indicate your interest in attending the Openwave Session.

    At 3:15pm to 4:30pm, Tuesday 28th February

    In Hall 7, Auditorium C, Fira Montjuic

  • BlackBerry Developer Day - Session III

    BlackBerry Developer Day

    Join BlackBerry for a BlackBerry Developer Day to remember.

    HTML 5, Cascades, Native SDK, Adobe® AIR®, and Android®: developers today have many options for application development on BlackBerry. The question is, which one makes the most sense for you? This session highlights some of the key considerations when targeting BlackBerry Smartphones and the QNX-based BlackBerry® Tablet OS and how to best deploy and monetize your apps in BlackBerry App World.

    To register your interest please complete the online form.http://www.mobileworldcongress.com/blackberry

    We look forward to meeting you in Barcelona

    At 4:00pm to 5:30pm, Tuesday 28th February

    In App Planet (Hall 7), Auditorium A, Fira Montjuic

  • Green Power for Mobile and Community Power from Mobile

    UN Secretary-General Ban Ki-moon introduced the International Year of Sustainable Energy for All for 2012. The mobile industry offers a unique perspective on leveraging itself to drive this opportunity.  Find out how and why you should get involved.  Speakers will include:

    Sairam Prasad, Chief Technology Officer, Bharti Infratel

    Maarten Boute, Chief Executive Officer, Digicel Haiti

    Marco Signorini, Chief Executive Officer, Econet Solar

    At 4:00pm to 5:00pm, Tuesday 28th February

    In GSMA Seminar Theatre (Hall 2.1), Fira Montjuic

  • Mobile Advertising: Context is King - Advertising & Marketing with Mobile Social Media

    by Renate Nyborg, Helen Keegan, Thom Brenner, Uri Blackman, Rupert Daniels and Karl-Heinz Land

    It’s no surprise that, given mobile’s inherently personal nature, it has grown quickly to be a major channel for social media. This willingness of users to engage with mobile social networking offers real opportunities for brands to create contextually relevant messages for their customers.

    Advertisers are already getting get a grip on PC-based social media: eMarketer predicts social network advertising revenues to reach US$10 billion in 2013, almost double the $5.5 billion forecast for 2011. But the personal gets more personal and the contextual more contextual with mobile, so marketers still have a lot to contend with before marketing via mobile social networks really lives up to its potential.

    This session will ask how the combination of presence and social context that mobile offers can be used for brand advertising. It will ask whether audience targeting and relevance is more assured via the mobile channel, and how the mobile social media approach can fit with a wider advertising campaign.

    At 4:00pm to 5:30pm, Tuesday 28th February

    In Hall 5, Auditorium 3, Fira Montjuic

  • Mobile Cloud: Operators Fight Back - Cloud & Network Intelligence

    by Hakan Dahlstrom, Neil Montefiore, Johan Wibergh, Kevin Fitchard, Pardeep Kohli, Vikram Saksena, Ling Shao, Adolfo Hernandez, David Amzallag, Myung Sung Lee and Thorsten Robrecht

    In recent years operators have struggled against the threat of disintermediation from disruptive Over The Top players and the prospect of being relegated simply to ‘pipe’ status, dumb or not. Today, technology trends offer operators the chance to gain renewed relevance for their customers.

    The increasing convergence between networks, IT and cloud capabilities offers operators many new ways of understanding their customers, networks and services. This in turn opens up a wealth of opportunities to deliver smarter services, engage in timely ways with customers and identify cost savings.

    The visibility and control enabled by combining cloud methodologies with extra intelligence in the network will be vital to reclaiming a share of customers’ attention and wallets. This session examines practical experiences at the cutting edge of such activities and looks at where such capabilities will lead.

    At 4:00pm to 5:30pm, Tuesday 28th February

    In Hall 5, Room 6, Fira Montjuic

  • Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation

    by Fernando Alvarez Tabio, Juan Carlos Lopez-Vives, Srinivas Krishnamurti, Nicholas McQuire, Alan Panezic and David Halpin

    The enterprise is becoming increasingly mobile - and personal. The lines between work and personal lives are blurring; the use of personal mobile devices in the workplace is adding to the complexity for enterprise IT departments which must manage this proliferation of personal mobile devices and ensure device security. In light of this growing consumerisation of IT, how can enterprises most effectively mobilise securely? Are bolt-on mobile enterprise solutions sufficient, or is it necessary to integrate mobile solutions deep within the enterprise’s infrastructure fabric? What is clear is that enterprise mobility needs to offer a compelling user experience.

    This session will showcase examples of solutions that are successfully mobilising the enterprise. It will also discuss the challenges faced by mobile network operators and other service providers in rolling-out mobile enterprise solutions in the age of IT consumerisation and will ask how enterprises can most effectively utilise mobile technologies to maximise workforce productivity.

    At 4:00pm to 5:30pm, Tuesday 28th February

    In Hall 5, Auditorium 2, Fira Montjuic

  • Mobilising the Retail Business

    by Mihir Shah, Marcelo Claure, Mark Newman, Mike Wehrs, Ronalee Zarate Bayani and James Anderson

    It’s not news that mobile technologies are making a huge impact on the retail business. Instant price comparison, mobile payment technologies, competitive online alternatives and the convenience appeal that mobility brings to the casual window-shopper have surely changed the way we all shop and this industry works.

    By leveraging on better knowledge of consumer behaviour, demographics and context, retailers are developing more attractive ways to improve the overall shopping experience, all the way from inventory management - one of the most important secrets of the trade - to mobile payments and transactions and it seems that the smartphone revolution has just started to redefine the retail business.

    This session will bring together executives from different players in the mobile retail ecosystem to discuss the latest trends and drivers that are shaping this revolution.

    At 4:00pm to 5:30pm, Tuesday 28th February

    In Hall 5, Room 5, Fira Montjuic

  • Mobile Agriculture: the market opportunity

    Intensive panel session showcasing the market opportunity for Agricultural Value Added Services (Agri VAS) in emerging markets. The rural sector represents the largest customer base in emerging markets and is a significant growth area for the mobile industry. In response to this opportunity, the GSMA launched the mFarmer Initiative in 2011 to support mobile operators and agricultural organisations in launching commercially viable mobile information services for farmers.

    Join a panel of experts from the industry to discuss:

    Panellists include:

    Jawahar Kanjilal, Global Head of Nokia Life Tools,Nokia

    Marc Ricau, Vice-President Country and Partnerships,  OrangeAMEA

    Mark Davies, CEO,Esoko

    Subrahmanyam Srinivasan, CEO,IKSL(joint venture between airtel and IFFCO)

    Justin Keeble, Director of Sustainability Services,Accenture

    Fiona Smith, Director mAgri Programme,GSMA

    For more information please emailmAgri@gsm.org.

    At 5:30pm to 6:30pm, Tuesday 28th February

    In Fira Montjuic

  • Mobile World Live Keynote

    by Eric Schmidt

    The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the internet and via Mobile World Live TV.

    Mobile World Live Keynote – Google

    In 2010’s inaugural Mobile World Live Keynote, Google’s executive chairman Eric Schmidt famously proclaimed Google’s new strategy of putting “Mobile First!”

    The following year saw Eric Schmidt return to give an update on the meteoric rise of Android and emphasised the importance of LTE and cloud computing to the future of new mobile services and innovative technologies.

    Make sure to once again join Google’s executive chairman Eric Schmidt for what promises to be another excellent and thought leading contribution to the Mobile World Live keynote programme.

    At 6:00pm to 6:45pm, Tuesday 28th February

    In Hall 5, Auditorium 1, Fira Montjuic