Sessions at Mobile World Congress 2012 on Monday 27th February in Hall 5, Auditorium 1

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  • Opening Keynote 1: Mobile Operator Strategies

    by Ralph de la Vega, Vittorio Colao, Anne Bouverot, Franco Bernabè and Li Yue

    While the mobile industry remains robust despite a turbulent global economic climate, the world’s mobile operators face many critical issues which will define the future growth of the industry.  Perhaps one of the most pressing is how to balance the need for continued investment in growth opportunities and the challenges presented by a competitive marketplace, limited spectrum resources and highly discerning customers.

    The plethora of mobile connected devices and new services in the market today provide a tantalising glimpse into the future of mobile, but much still needs to be done in order to deliver on the promise. This session will explore a range of issues such as: How can operators continue to evolve their business models as disruptive services challenge the status quo of traditional revenue streams? What opportunities does the entry of mobile technology into new verticals provide operators with? How can operators remain at the forefront of the technology innovation that has made our industry one of the key growth drivers of the global economy?

    Join the CEOs of the world’s leading operators as they discuss the strategies that are shaping the mobile industry today and well into the future.

    At 9:30am to 11:00am, Monday 27th February

    In Hall 5, Auditorium 1, Fira Montjuic

    Coverage video

  • Keynote 2: The Connected Consumer

    by Michael Roth, John Donahoe, Brian Dunn and Ben Wood

    From desktop PCs and games consoles to smartphones and tablets, Internet connectivity is now a pre-requisite for most consumer electronics devices. With so many consumers connected to multiple devices, content providers, advertisers and brands are experiencing an unprecedented access to end users, but the fragmented and personal nature of the mobile Internet poses a challenge to these players as they plan which engagement channels, strategies and business models will drive growth and justify investment in the digital space. Meanwhile, fixed and mobile Internet service providers, as well as equipment manufacturers will be challenged to provide a seamless online experience to increasingly tech-savvy and demanding consumers.How can stakeholders from different elements of the broad mobile ecosystem work together to deliver the services which will match the technological innovations we are seeing in the consumer electronics space today? Join industry leaders from the world’s retail, advertising and mobile companies as they discuss the future of the connected consumer.

    At 11:30am to 1:00pm, Monday 27th February

    In Hall 5, Auditorium 1, Fira Montjuic

  • Mobile World Live Keynote

    by Bill Ford Jr

    The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the internet and via Mobile World Live TV

    Mobile World Live Keynote – Ford Motor Company

    The GSMA Mobile World Congress and Mobile World Live are proud to host the Ford Motor Company’s executive chairman Bill Ford Jr. in the first of the 2012 Mobile World Live keynotes.

    During 2011, Ford unveiled a number of prototype and concept technologies that demonstrated the company is already on the path to achieving its vision of the connected future.

    Bill Ford’s presence at the 2012 Mobile World Congress will mark the first time Ford executive chairman has delivered a keynote technology speech in Europe.

    Join this special session to discover how Ford is working towards improving the motoring experience through technology innovation and ubiquitous connectivity and share in Bill Ford’s vision of the connected future.

    At 6:00pm to 6:45pm, Monday 27th February

    In Hall 5, Auditorium 1, Fira Montjuic

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