Sessions at Mobile World Congress 2012 on Monday 27th February in Hall 5, Auditorium 3

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  • Mobile Cloud: Competitive Landscape

    by Robert Marcus, Olaf Swantee and Dennis Crowley

    Gone are the years when a competitor was a competitor and a partner was a partner. In today’s fluid competitive scenario, mobile operators must compete and collaborate amongst themselves and with other industry stakeholders. Software and Internet players are partners in the morning and competitors in the evening as the lines of competition blur.This session will address the challenges that this hyper-dynamic competitive scenario bring to mobile operators as well as the entire ecosystem. Business relationships are going beyond joint-ventures, M&A and strategic partnerships and in this scenario risks and opportunities are greater than ever.

    At 2:00pm to 3:30pm, Monday 27th February

    In Hall 5, Auditorium 3, Fira Montjuic

  • Mobile Cloud: Contending for Content

    by Mark Zawacki, Kevin Peters, Lior Netzer, Zygmunt Lozinski, Andrea Traversone and Malcolm Nicholas

    The huge number of cloud solutions available today is only set to grow in the future as the adoption of smartphones, tablets and other media devices increase rapidly. The increase in mobile data capacity requirements due to the cloud presents some challenges for mobile network operators and other service providers in optimising content delivery. How can mobile network operators and other service providers ensure the most efficient use of their networks and other assets to successfully deliver cloud-based content and monetise cloud solutions profitably?

    This session will discuss mobile cloud content delivery models and will assess how mobile network operators and other service providers can best leverage their assets to maximise their opportunities in the value chain and monetise mobile cloud solutions successfully.

    At 4:00pm to 5:30pm, Monday 27th February

    In Hall 5, Auditorium 3, Fira Montjuic