Applications continue to transform the mobile experience, offering new and innovative ways of delivering services and experiences to an ever wider audience.In a shake-up of the traditional mobile value chain, new ecosystems are being built around software platforms and operating systems, constantly redrawing the line between partners and competitors in a dynamic environment. This new paradigm continues to pose a real threat of disintermediation for operators, and as the mobile industry becomes ever more reliant on Internet-based communications, the importance of software in the value chain is only set to grow.What steps are traditional mobile players taking to ensure they remain a relevant voice for their end users and which partnerships will prove most conducive to that end? How do new challengers see this competitive landscape and the role they are set to play? How will the roll out of new web standards such as HTML 5 and IPv6 impact the ecosystem? In this session, CEOs from across the mobile ecosystem will take the stage to share their thoughts on these industry-changing issues.
Cloud computing is being touted as the "future of the web" due, in part, to its current and expected impact on desktop technologies. This convergence between devices and the computing solutions that enable them is "spilling over" into mobile where cloud computing is poised to become a disruptive force in the mobile device world. Considering the growth in smartphone proliferation, as well as, increased smartphone capabilities, we are on the verge of a "perfect storm" that will catapult mobile cloud computing to be a significant approach to app development and value delivery.
Mobile Cloud Forum is a one-day, industry-led thought leadership conference focused on how cloud computing will revolutionise mobile applications and the mobile ecosystem.
Click hereto indicate your interest in attending Mobile Cloud Forum Sessions.
The increasing power and utility of the smartphone has made it the logical next target for the "bad guys," viruses, malware, spyware and more. How do insiders see the market evolving? How do you build successful and secure applications? What are best practices for layering on/incorporating infosec products for mobile devices? What are key "lessons learned?"
The Mobile Security Forum is a one day, industry-led thought leadership conference designed to enable developers and solution providers to focus on the issues facing the community, learn about new tools and techniques, and meet and network with others in the industry.
Click hereto indicate your interest in attending Mobile Security Forum Sessions.
This seminar will focus on the global economic and business impact that the emerging Connected Life market will have on those participating in it by 2020. Featuring speakers from GSMA, AT&T, Everything Everywhere, Ericsson and Qualcomm who will present perspectives about how this emerging market space is impacting the way they do business now and in the future.
Confirmed speakers - GSMA, AT&T, Everything Everywhere, Ericsson and Qualcomm
Enabling Next Generation Mobile Messaging: Protecting the Networks and the Subscribers
The next generation of messaging leverages tightly integrated Internet, Social and Mobile communications, changing the way we all interact. These changes, along with the insatiable appetite of consumers wanting more - more data, more convenience, more capabilities - not only bring new revenue channels but also new security threats. With over 5 billion active mobile connections globally, the risk of messaging threats are high. Operators must acknowledge this risk if they want to offer innovative services without putting their subscribers at risk of messaging abuse and fraud.
In this session Cloudmark will reveal what this rapid evolution means to mobile network security and what operators can do to protect their network and their subscribers. Included in the session will be the latest global data on rapidly evolving threats as well as a current case study on a global mobile operator and how they are addressing current threats and enabling next generation mobile services.
Click hereto register your interest in attending the Cloudmark session.
by Michael Abbott, Jon Fredrik Baksaas, John Partridge and David Pringle
Despite the incredible success enjoyed by the first wave of mobile money services, more advanced financial services have been slow in coming to mobile in emerging markets. At the same time, technology innovation and mobile applications such as NFC have played an important role in driving demand in developed economies, but have yet to reach worldwide adoption.All this is set to change as operators, financial institutions and regulators make giant strides towards building the necessary regulatory and business frameworks to support mobile money services on a truly global scale. In addition, the proliferation of NFC-enabled handsets, and the deployment of the associated infrastructure is also reaching the tipping point which will bring advanced mobile money services to the mass market. 2012 promises to be a pivotal year for the mobile and financial industries as they seek to offer the best of both worlds in an integrated, profitable and secure way.Which financial services will prove most successful on a global scale, and which will be confined to local geographies? How important a role will regulation continue to play? With trust and accountability being critical factors in the financial services space, what assurances and protections are operators and their partners able to provide consumers?To discuss these questions and more, CEOs from financial institutions and mobile operators will take to the stage in a keynote dedicated to addressing the complex issues surrounding mobile money.
Mobile Health is HERE! An industry which is already reaching its potential, mobile health solutions are being applied across the globe. From SMS based services to connected devices that are helping to improve healthcare availability, Mobile Health is ransforming lives.
In partnership with the Continua Health Alliance and EU Renewing Health this seminar will look at real life examples of mobile health deployments and also provide the sustainable business models which enabled them. Lessons can be learnt from the pioneers of mobile health and we will look at how future developments can benefit.
Session 1:Learning lessons from deploying mobile health – what are thebarriers and challenges faced by the pioneers of mobile health.
With the number of mobile health deployments increasing on a daily basis, new challenges are being addressed. Within this session we will take a detailed look at a number of mobile health solutions together with the challenges and barriers which arose. The solutions discussed will range from SMS and smartphone based services through to complex connected devices.
Moderator:Jeanine Vos,Executive Director – Mobile Health, GSMA
Participants:Abhi Ingle,VP of Sales in Advanced Mobility Solutions, ATT
Gari Clifford,Associate Director, Centre for Doctoral Training in Healthcare Innovation Oxford University and Sana
Astrid Grottland,Norwegian Centre for Integrated care and Telemedicine - Renewing Health
Session 2:Mobile Health – A sustainable business
For mobile health to reach its full potential the ability for providers to create sustainable business models will be critical. In this session we’ll discuss successful mobile health solutions that have been commercially launched and how they were made possible, along with taking a glimpse into the future of mobile health.
Moderator:Mário Romão,Senior Policy Manager, Intel Corporation/Continua
Clint McClellan,Senior Director, Strategic Marketing, Qualcomm
Horst Merkle,Director Information Management Systems
Diabetes Care, Roche Diagnostics Corporation
As mobile security takes centre stage at Mobile World Congress 2012, AdaptiveMobile, the world leader in mobile security, is proud to be Gold Sponsor of the first Mobile Security Forum. Joined by a panel of industry experts including some of the world’s leading operators, AdaptiveMobile will share the very latest advances in mobile security, unveil the results of unique industry research into consumer security expectations, and showcase how the world’s leading fixed and mobile operators are protecting their subscribers and driving new revenues through advanced network security.
This informative and interactive session will provide an opportunity for attendees to listen to the very latest thinking in mobile security as network operators, security specialists and operating system developers discuss the growing challenges facing consumers and enterprises, and where the responsibility lies for their protection. Followed by a networking lunch, this session should prove an enjoyable and informative event for all those focused on ensuring a safe and trusted experience for their subscribers, whether it is through deploying the latest security software deep in the heart of their network to protect all services, or providing the latest personalised security solutions to drive new revenues and gain competitive brand advantage.
Click hereto indicate your interest in attending the AdpativeMobile Session.
This seminar will explore the range of new service concepts and business models that are being used to address a range of new markets. Featuring speakers from GSMA, Jasper Wireless, Sierra Wireless, Telenor Connexion and Volvo Car Corporation, the seminar will demonstrate current industry innovation and explore partnering opportunities with companies in adjacent industries.
Confirmed speakers - GSMA, Jasper Wireless, Sierra Wireless, Telenor Connexion and Volvo Car Corporation
IBM delivers a comprehensive end-to-end mobile solution. In three feature sessions you will learn about IBM's mobile strategy and new offerings that accelerate your capabilities for development, integration and management of rich mobile applications.Join IBM experts for interactive discussions and hands-on demonstrations of new offerings to enable your organization and customers to quickly build mobile applications across multiple platforms, connect to backend systems, manage and secure mobile devices and apps while meeting the needs of the mobile business.Help your customers transform their business with mobile capabilities that enable delivery of personalized customer interaction and drive new sources of revenue.www.ibm.com/mobile-enterprise* IBM is a registered trademark of International Business Machines Corporation.
Registration, Networking & Demos
2:00 – 3:00
3:00 – 3:30
Networking & Demos
3:30 – 4:30
4:30 – 5:00
Networking & Demos
5:00 – 6:00
6:00 – 7:00
The NEC session at Mobile Cloud Forum will feature two NEC experts.
Mr. Shinya Kukita, NEC’s expert on NEC’s Cloud solutions, will present the “Perspective of Mobile Cloud Services” and share his view on Cloud-based business models, with a focus on the impact of the emerging M2M vertical services, and how operators and businesses can win in this new field.
Dr. Heinrich Stuttgen, VP of NEC Laboratory Europe and distinguished IEEE Fellow, will present exciting technological innovations that the NEC Laboratory has initiated in relation to the Cloud computing and the future of the Cloud Solutions and its related technologies.
Click hereto indicate your interest in attending the NEC Mobile Cloud Forum Session.
In this session, we begin with an opening presentation by Trend Micro’s Senior Director of Consumerization, Cesare Garlati, who explores the key questions surrounding mobile technology in the enterprise. “Consumer Mobile Technology in the Enterprise: A Leap of Faith?” - An increasing number of companies are opening corporate networks and data to consumer mobile devices, as employees demand to bring their own smartphones and tablets to work. However, consumer mobile technology is generally not as secure and manageable as required by the enterprise. And too many companies make the mistake of trying to stop the influx of consumer IT. What new mobile platforms will your organization contend with? What built-in security models do they provide? What vulnerabilities are they exposed to? How rigorous is the scrutiny of the official application markets? Is the corporate data stored in these devices safe? Next, Trend Micro’s Rik Ferguson will then highlight key emerging mobile threats to watch out for. Finally Cesare and Rik will be joined by Chris Silver from the Altimeter Group & Nigel Stanley from Bloor Research as they answer your questions around this complex issue.
Click hereto indicate your interest in attending the Trend Micro Session.
by Jonathan Carson, Todd DeLaughter, Mung Ki Woo, Rob Conway, Gavin Kim, Steve Alder and Morten Warren
Smart consumer devices – from smartphones to tablets, eReaders, connected TVs and more – are changing from being premium items to suit mass-market customers. While this offers potentially significant new revenue streams from end users, it also adds to the much-discussed ‘data tsunami’.
Moreover, as Internet, application, content and device companies scramble to take advantage of this brave new world, operators risk becoming marginalised unless they can develop business strategies and partnerships to gain a share of a fruitful new market.What will the smart device future look like and where do operators fit into it? What strategies and services offer the greatest opportunities? How can operators avoid simply being drowned in data? We examine how operators across the globe are leveraging their positions and resources to take their share of these new revenue streams.
As mobile increasingly becomes a recognised medium for brand advertising and marketing, albeit one that in most cases still only attracts tentative investment, the value chain is expanding. There are two underlying approaches emerging: one that sees mobile as a separate channel to be used either independently or to be fitted at the edges of a wider campaign; the other considers mobile to be just one part of the marketing mix but one that is nevertheless central to media planning from the start.
This session will take a practical look at how the value chain is evolving for mobile advertising. It will examine what type of players are currently in the mobile advertising value chain, consider the return on investment of the model as it currently stands, and discuss what the marketplace should look like to sustain a fruitful mobile advertising channel.
The rapid pace of innovation in the mobile industry has accelerated even further in the last 12 months. With the arrival of LTE, the growth of embedded services and global adoption reaching new peaks, the potential for mobile has never been greater.Mobile has fundamentally transformed the way that we interact and connect with each other. This session will look at the future innovations and trends that will shape how we communicate in the next 10 years.
Over 90 minutes we will showcase demonstrations from a number of innovators in the mobile industry. All presenters will be given a short pitch slot and spectators will be able to vote for the most inspiring participant.
From concept to product, technology to service, what will have the most impact in 2022? Find out at Mobile Innovation: A Vision of 2022.
Many developed telecoms markets are struggling against static or declining ARPUs, while operators in emerging markets typically serve low-ARPU customers from the start. Cutting the cost of deploying and managing infrastructure is a valuable profit enabler. However, demand on the networks is growing throughout the globe, making cost reductions harder to effect.
In today’s environment of austerity, operators are rethinking business models, searching out new solutions and revisiting old ones to deliver lower-cost networks. This session highlights some of the most outstanding examples of ingenuity and shows how operators around the world can employ similar measures.
by Mikhail Gerchuk, Marco Quatorze, Rajiv Bawa, Siki Mgabadeli, Fabrizio Mambrini and Jing Wang
Brazil, Russia, India, China and South Africa, a group of big emerging markets regularly grouped together under the acronym “BRICS”, are amongst the top five global mobile markets with nearly 45% of the world’s subscribers in total. Obviously, the biggest contributors for such massive numbers are China and India with nearly one billion subscribers each, but proportionalities aside, these five markets have been, at least for the last few years, the biggest growth drivers in their respective regions for global vendors and mobile operating groups.However, it is not easy for mobile operators to thrive in these markets. Complicated and heavy taxation coupled with slow regulation hinders innovation. Low average national income is a natural barrier to increasing ARPU and to offering value added services. High growth in prepaid markets still keeps operators too busy to invest in services designed to adjacent verticals such as financial services, automotive and healthcare.This session will examine how key industry players in such diverse countries are managing to drive growth, cope with a demanding and ever-expanding subscriber base and promote the next wave of innovation.
What is the greatest opportunity for mobile technology for young people? Does mobile technology enable more productive learning environments for young people? Do we
really know what young people want from mobile technology, and how they derive the greatest benefit?
Hear youth entrepreneur Travis Allen, iSchool Initiative founder, talk about young people’s technology wants and needs, and listen to mobile learning expert Carolina Jeux’s insights into what young people are doing with technology. Join our panellists for a dynamic discussion on the unique opportunities available in mobile for youth.
Travis Allen, iSchool Initiative
Lee Epting, Vodafone
Carolina Jeux, Telefonica
Paul Landers, Ericsson
Mike Short, O2
We live in a world of many clouds − public, private, and hybrid−with customers increasingly expecting services to be delivered anywhere, at any time, to any device. Join Cisco VP Suraj Shetty and a panel of experts, including executives from leading mobility providers, to discuss: mobility market trends through 2016, including the explosion in data traffic and number of devices; industry technology trends through 2016; the mobile market’s transition to all-IP architectures and solutions−enabling more mobile connections, enhanced computing data, rich media apps and content (think video, video, and more video!), and faster mobile networks; and hear directly from leading mobile operators how they are incorporating cloud-based services into their business strategies to take advantage of opportunities stemming from the growing mobile cloud. The panel will consider how cloud-based multimedia services can: a) increase revenue from new premium services and business models, b) optimize business by managing ‘over the top’ video, maximizing spectrum and radio assets, thereby reducing OpEx and CapEx; and c) improve the customer experience by delivering a high-quality, personalized, and customized video experience to any device, over any network, anytime, anywhere. Ample time will be available for audience questions.
Click hereto indicate your interest in attending the Cisco session at the Mobile Cloud Forum.
In the past few years, the number of Internet connected devices per household has risen from 1.5 to 4.5, each of them surfing the web, downloading apps and putting an increasing amount of our personal lives online. So, what effect if any does today’s mobile device explosion have on the state of information security and consumers’ personal safety? Are the security considerations the same as we evolve from a world where people connect to the internet and to each other from the home to one where these connections happen anywhere and everywhere? And as an increasing amount of personal information becomes woven into our mobile lives, are we putting our finances or even our physical selves at risk when device loss or theft happens to 1 in 3 consumers?
At this panel, security leader Norton and other industry experts will explore how mobile is redefining security. Privacy, multiple devices and mobile-specific threats are among the new challenges being brought to light in this complex new ecosystem. Here, we’ll discuss not only how cybercriminals are adapting to the new threat landscape but also how the emerging mobile market is driving demand for a whole new definition of the word ‘security’.
Click hereto indicate your interest in attending the Norton by Symantec Session.
by Amir Lahat, Michael Wurtenberger, Matt Hatton, David Haight and Alex Jones
While the consumer electronics segment is well-established in the utilisation of embedded mobile in, for example, e-readers and tablets, the automotive, healthcare and utilities sectors represent relatively untapped market opportunities for the mobile ecosystem. Safety, security and infotainment services in cars, and smart metering utility services are just some examples of embedded mobile solutions which are having a tangible effect on people’s lives.
Mobile network operators are uniquely positioned to take advantage of the huge market opportunity; they provide the ubiquitous network connectivity, are developing the Embedded SIM and have the mobile infrastructure and customer support services in place. Mobile network operators can further strengthen the embedded mobile proposition by working closely with vertical sectors to bring these solutions to market.
This session will provide an overview of the state of the embedded market and will explore which vertical sectors represent the greatest market opportunities. It will also address the challenges in bringing profitable embedded solutions to market and will ask whether mobile capacity is able to cope with the expected growth in demand for embedded mobile solutions.
There is so much potential, but as yet, so much untapped opportunity for mobile music services globally.Will the future be in the cloud, indelibly linked to social media, or is the future of music on mobile all about the live experience? Can mobile based ticketing, live streaming, location, merchandising and social media be harnessed together to engage fans as never before? What’s at stake for artists in the next phase of digital music evolution?
Over 90 minutes this session will bring today’s music and Internet pioneers together with leading mobile players to explore the future of distribution and discovery, new business models, enabling technology innovation and many other developments.
Expect to hear the unexpected, from influential music managers, game changing artists and global mobile players in the eco-system.
Mobile is the brave new frontier for brands seeking to capitalise on opportunities in the high growth markets. Why? Because mobile is becoming the communication channel of choice for these consumers. For instance, more than 60% of Indian mobile internet users never even use the internet via a PC, and this mobile-first behaviour is being repeated across the emerging markets. It is this phenomenon that makes mobile a key gateway to new consumers in the emerging economies.
This session will look at the opportunities and challenges for all players in the mobile advertising ecosystem to build mobile into a successful channel for advertising in the high-growth markets. Players from across the value chain will examine the current mobile marketing state of play in these markets, will consider the consumer appetite for receiving marketing via their mobiles and will ask how the ecosystem should evolve to make the most of the nascent opportunity these markets offer.
by Thierry Millet, Ron Hirson, Nav Bains, Ryan Hughes, Marc B Keller and Alberto Jimenez
NFC services are gaining momentum and the market potential is significant. Frost and Sullivan estimates that by 2015, there will be more than 860 million NFC-enabled handsets worldwide. Furthermore, Juniper Research forecasts that the payment value of NFC will reach $170 billion worldwide by 2015.
Several of the world’s handset manufacturers, mobile network operators and payment providers have started to roll-out commercial NFC services in several markets, with the number set to grow over the coming 12 months. NFC is well-known in the area of mobile payments, but beyond this, it will facilitate mobile ticketing, mobile couponing, the exchange of information and content, control access to cars, homes, hotels and many more services.
This session will provide an overview of what’s happening in the world of NFC. It will explore what recently rolled-out commercial NFC services look like, and what future services are expected to offer to consumers. It will also address what is required of the mobile ecosystem to facilitate the widespread adoption of these services.
Consumers and enterprises often face low barriers to switching mobile network operators, and one of the key drivers of switching behaviour is a poor quality of experience with that provider. Network capacity is frequently discussed as a limiting factor on delivering a good quality of service, particularly relating to low-latency services such as content streaming. As a result, investing in new, higher speed networks and increasing capacity in busy areas has become an expensive priority.
However, the relationship between Quality of Experience and network capacity is not straightforward and operators risk spending in vain. Meanwhile a variety of techniques, particularly when used holistically, can improve the customer experience and delay the need for expensive new cell sites.
So how do operators monitor and deliver top-quality experiences without breaking the bank? Find some of the best thinkers on the issue in this session.
Mobile for Development Intelligence (MDI) is one of the newest GSMA Development Fund initiatives. Learn how this freely available database and online community can transform your business’ decision-making. Launching in the spring, 2012 MDI will provide indispensable tools and resources for operators, vendors, entrepreneurs and investors seeking to differentiate themselves and their products in emergent markets
by Hans Vestberg
The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the internet and via Mobile World Live TV.
Mobile World Live Keynote – Ericsson
When Ericsson President and CEO Hans Vestberg predicted in 2010 that the number of internet connected devices would reach into the tens of billions, the claim was met with a degree of scepticism. As more and more vertical sectors begin to realise the incredible value embedded mobile technology can bring to their business and operating models however, the mobile industry appears ever closer to realising this incredible potential.
How will these billions of connected devices impact our broadband networks, both fixed and wireless, and what investments in ICT infrastructure will be required to insure a smooth transition to the connected economy? How will all of these new devices affect our everyday lives and how will people be able to interact with the “internet of things”? What new platforms and services will these devices enable?
In the final Mobile World Live keynote of the 2012 Mobile World Congress, Hans Vestberg will provide a tantalising glimpse into the future of the mobile industry.
27th February to 1st March 2012