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Mobile Spam : Eroding consumer trust

A session at Mobile World Congress 2012

Monday 27th February, 2012

12:30pm to 3:00pm (WET)

The rapid growth of mobile messaging services has created a perfect environment for fraud and ID theft. The impact of this on the mobile ecosystem has the potential to be severe.  The GSMA has been working with members and security experts to develop methods and tools to control spam via the GSMA Spam Reporting Service.  Come learn how spammers are eroding consumer confidence in the messaging channel and what Operators, Regulators, Mobile Marketers and the GSMA are doing to keep them out of the mobile industry.

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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When

Time 12:30pm3:00pm WET

Date Mon 27th February 2012

Where

GSMA Seminar Theatre (Hall 2.1), Fira Montjuic

Short URL

lanyrd.com/spxyh

Official session page

www.mobileworldcongress.com/…ust

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