Monday 27th February, 2012
11:30am to 1:00pm
From desktop PCs and games consoles to smartphones and tablets, Internet connectivity is now a pre-requisite for most consumer electronics devices. With so many consumers connected to multiple devices, content providers, advertisers and brands are experiencing an unprecedented access to end users, but the fragmented and personal nature of the mobile Internet poses a challenge to these players as they plan which engagement channels, strategies and business models will drive growth and justify investment in the digital space. Meanwhile, fixed and mobile Internet service providers, as well as equipment manufacturers will be challenged to provide a seamless online experience to increasingly tech-savvy and demanding consumers.How can stakeholders from different elements of the broad mobile ecosystem work together to deliver the services which will match the technological innovations we are seeing in the consumer electronics space today? Join industry leaders from the world’s retail, advertising and mobile companies as they discuss the future of the connected consumer.
Chairman & CEO, IPG
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