Mobile Health: mHealth & The User - Building Trust, Creating Demand

A session at Mobile World Congress 2012

  • Martin Kopp
  • Nicolaus Henke
  • Dr Michael Reilly
  • Josep M. Picas
  • Jose Perdomo

Monday 27th February, 2012

4:00pm to 5:30pm (WET)

For mobile health to be a success, its proponents must find ways to optimise mobile for users of existing health services: health practitioners, patients and consumers.  It should, put simply, meet their needs.  These needs will not only be direct health improvements but will also encompass complex and interrelated questions of operational efficiency, accountability, and life and working style.  End users must also trust that mobile health will deliver what it promises.

This session will question the extent to which health practitioners, patients and consumers in different markets are ready and willing to use mobile health. It will discuss the way patients and consumers perceive different uses of mobile in health, from wellness apps and social networks through to enterprise apps and remote-monitoring devices. Speakers will also discuss how to market the mobile health message, and will examine approaches to branding and promotion of mHealth services from different levels of the value chain.

About the speakers

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Christian Lindholm

Partner & Director, Fjord

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Martin Kopp

VP Industry Business Unit Healthcare, SAP AG

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Nicolaus Henke

Leader Global Healthcare Practice, McKinsey

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Dr Michael Reilly

Director mHealth, Doro

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Josep M. Picas

CIO, Hospital de St. Pau Barcelona

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Jose Perdomo

Global eHealth Business Director, Telefonica

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 4:00pm5:30pm WET

Date Mon 27th February 2012


Hall 5, Room 5, Fira Montjuic

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