Monday 27th February, 2012
4:00pm to 5:30pm
For mobile health to be a success, its proponents must find ways to optimise mobile for users of existing health services: health practitioners, patients and consumers. It should, put simply, meet their needs. These needs will not only be direct health improvements but will also encompass complex and interrelated questions of operational efficiency, accountability, and life and working style. End users must also trust that mobile health will deliver what it promises.
This session will question the extent to which health practitioners, patients and consumers in different markets are ready and willing to use mobile health. It will discuss the way patients and consumers perceive different uses of mobile in health, from wellness apps and social networks through to enterprise apps and remote-monitoring devices. Speakers will also discuss how to market the mobile health message, and will examine approaches to branding and promotion of mHealth services from different levels of the value chain.
VP Industry Business Unit Healthcare, SAP AG
Leader Global Healthcare Practice, McKinsey
Director mHealth, Doro
CIO, Hospital de St. Pau Barcelona
Global eHealth Business Director, Telefonica
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