Tuesday 28th February, 2012
2:00pm to 3:30pm
The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals’ health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations.
There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities – commercial, technical, regulatory, cultural - needed to deliver fully realised mHealth services means that no single player can do it on their own.
This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. It will discuss the efficacy of existing mHealth projects and consider how to build sustainable mHealth business models for low and middle income countries.
Director Mobile Health Innovation, Grameen Foundation
CEO International & Joint MD, Bharti Airtel
Director of Global Public Sector Healthcare, Cisco
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