Mobile and privacy: Are they mutually exclusive?

A session at Mobile World Congress 2012

Thursday 1st March, 2012

9:30am to 11:00am (WET)

Come and learn about the latest developments in tracking, profiling, behavioural targeting and giving users control of their dataA key challenge for the mobile ecosystem is how to give users simple, device and context appropriate ways to manage their privacy. This seminar will highlight the work being done by different sectors on addressing the challenges of mobile and privacy, including the GSMA’s Privacy Initiative.Help find answers to questions like:• How can we ensure that mobile users’ privacy is treated consistently irrespective of the technologies, business models and data flows involved?• How can industry help mobile users make informed decisions about their personal information and privacy?• How can we ensure that user privacy is respected and protected by those designing and building new applications and services of tomorrow? How can you do this in practice?This session is suitable for app developers and people delivering apps and services.ModeratorNancy Hill, President and CEO, American Association of Advertising Agencies (4A’s)SpeakersDan Appelquist, BlueViaAlex Fowler, MozillaJohn Montgomery, 4A’s Privacy CommitteeJules Polonetsky, Future of Privacy ForumPat Walshe, GSMAIlana Westerman, Create with Context

Next session in GSMA Seminar Theatre (Hall 2.1)

11:30am Spectrum – It’s everybody’s business

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 9:30am11:00am WET

Date Thu 1st March 2012


GSMA Seminar Theatre (Hall 2.1), Fira Montjuic

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