Wednesday 29th February, 2012
3:45pm to 5:15pm
Consumers and enterprises often face low barriers to switching mobile network operators, and one of the key drivers of switching behaviour is a poor quality of experience with that provider. Network capacity is frequently discussed as a limiting factor on delivering a good quality of service, particularly relating to low-latency services such as content streaming. As a result, investing in new, higher speed networks and increasing capacity in busy areas has become an expensive priority.
However, the relationship between Quality of Experience and network capacity is not straightforward and operators risk spending in vain. Meanwhile a variety of techniques, particularly when used holistically, can improve the customer experience and delay the need for expensive new cell sites.
So how do operators monitor and deliver top-quality experiences without breaking the bank? Find some of the best thinkers on the issue in this session.
Research Fellow, PARC
President & CEO, Ixia
CEO, Ortiva Wireless
Head of Network R&D; Centre, SK Telecom
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