Embedded Mobile: State of the Market

A session at Mobile World Congress 2012

  • Amir Lahat
  • David Haight
  • Alex Jones
  • Michael Wurtenberger

Wednesday 29th February, 2012

3:45pm to 5:15pm (WET)

While the consumer electronics segment is well-established in the utilisation of embedded mobile in, for example, e-readers and tablets, the automotive, healthcare and utilities sectors represent relatively untapped market opportunities for the mobile ecosystem. Safety, security and infotainment services in cars, and smart metering utility services are just some examples of embedded mobile solutions which are having a tangible effect on people’s lives.

Mobile network operators are uniquely positioned to take advantage of the huge market opportunity; they provide the ubiquitous network connectivity, are developing the Embedded SIM and have the mobile infrastructure and customer support services in place. Mobile network operators can further strengthen the embedded mobile proposition by working closely with vertical sectors to bring these solutions to market.

This session will provide an overview of the state of the embedded market and will explore which vertical sectors represent the greatest market opportunities. It will also address the challenges in bringing profitable embedded solutions to market and will ask whether mobile capacity is able to cope with the expected growth in demand for embedded mobile solutions.

About the speakers

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Amir Lahat

Head of Business Ventures, Nokia Siemens Networks

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Matt Hatton

Director, Machina Research

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David Haight

VP of Business Development Emerging Devices, AT&T;

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Alex Jones

Senior Manager Emerging Technologies, British Gas

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Michael Wurtenberger

VP ConnectedDrive Infotainment, BMW Group

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 3:45pm5:15pm WET

Date Wed 29th February 2012

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