Wednesday 29th February, 2012
3:45pm to 5:15pm
While the consumer electronics segment is well-established in the utilisation of embedded mobile in, for example, e-readers and tablets, the automotive, healthcare and utilities sectors represent relatively untapped market opportunities for the mobile ecosystem. Safety, security and infotainment services in cars, and smart metering utility services are just some examples of embedded mobile solutions which are having a tangible effect on people’s lives.
Mobile network operators are uniquely positioned to take advantage of the huge market opportunity; they provide the ubiquitous network connectivity, are developing the Embedded SIM and have the mobile infrastructure and customer support services in place. Mobile network operators can further strengthen the embedded mobile proposition by working closely with vertical sectors to bring these solutions to market.
This session will provide an overview of the state of the embedded market and will explore which vertical sectors represent the greatest market opportunities. It will also address the challenges in bringing profitable embedded solutions to market and will ask whether mobile capacity is able to cope with the expected growth in demand for embedded mobile solutions.
Head of Business Ventures, Nokia Siemens Networks
VP of Business Development Emerging Devices, AT&T;
Senior Manager Emerging Technologies, British Gas
VP ConnectedDrive Infotainment, BMW Group
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