Wednesday 29th February, 2012
3:45pm to 5:15pm
NFC services are gaining momentum and the market potential is significant. Frost and Sullivan estimates that by 2015, there will be more than 860 million NFC-enabled handsets worldwide. Furthermore, Juniper Research forecasts that the payment value of NFC will reach $170 billion worldwide by 2015.
Several of the world’s handset manufacturers, mobile network operators and payment providers have started to roll-out commercial NFC services in several markets, with the number set to grow over the coming 12 months. NFC is well-known in the area of mobile payments, but beyond this, it will facilitate mobile ticketing, mobile couponing, the exchange of information and content, control access to cars, homes, hotels and many more services.
This session will provide an overview of what’s happening in the world of NFC. It will explore what recently rolled-out commercial NFC services look like, and what future services are expected to offer to consumers. It will also address what is required of the mobile ecosystem to facilitate the widespread adoption of these services.
Director of Global Mobile Solutions, Citigroup
Business Lead Mobile NFC Services, GSMA
Global Director of Digital Networks & Mobile Global Enterprise Payments Group, Citigroup
VP Payments & Contactless, Orange
6pm Mobile World Live Keynote by Hans Vestberg
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