Regional Focus: BRICS & The Challenges of Innovation

A session at Mobile World Congress 2012

  • Rajiv Bawa
  • Jing Wang
  • Fabrizio Mambrini
  • Mikhail Gerchuk
  • Marco Quatorze

Wednesday 29th February, 2012

1:45pm to 3:15pm (WET)

Brazil, Russia, India, China and South Africa, a group of big emerging markets regularly grouped together under the acronym “BRICS”, are amongst the top five global mobile markets with nearly 45% of the world’s subscribers in total. Obviously, the biggest contributors for such massive numbers are China and India with nearly one billion subscribers each, but proportionalities aside, these five markets have been, at least for the last few years, the biggest growth drivers in their respective regions for global vendors and mobile operating groups.However, it is not easy for mobile operators to thrive in these markets. Complicated and heavy taxation coupled with slow regulation hinders innovation. Low average national income is a natural barrier to increasing ARPU and to offering value added services. High growth in prepaid markets still keeps operators too busy to invest in services designed to adjacent verticals such as financial services, automotive and healthcare.This session will examine how key industry players in such diverse countries are managing to drive growth, cope with a demanding and ever-expanding subscriber base and promote the next wave of innovation.

About the speakers

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Rajiv Bawa

Chief Representative Officer & Head, Telenor India

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Jing Wang

VP of Engineering, Baidu

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Fabrizio Mambrini

CFO, Cell C

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Mikhail Gerchuk

CCO, Vimpelcom

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Marco Quatorze

VAS & International Roaming Director, America Movil

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Siki Mgabadeli

Freelance Anchor & Producer, SAFM

Next session in Hall 5, Auditorium 1

3:45pm Mobile Money: NFC Services Gain Momentum by Alberto Jimenez, Nav Bains, Ron Hirson, Ryan Hughes, Marc B Keller and Thierry Millet

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 1:45pm3:15pm WET

Date Wed 29th February 2012


Hall 5, Auditorium 1, Fira Montjuic

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