Mobile Health - From deployment to a sustainable business

A session at Mobile World Congress 2012

Wednesday 29th February, 2012

11:05am to 12:25pm (WET)

Mobile Health is HERE! An industry which is already reaching its potential, mobile health solutions are being applied across the globe. From SMS based services to connected devices that are helping to improve healthcare availability, Mobile Health is ransforming lives.

In partnership with the Continua Health Alliance and EU Renewing Health this seminar will look at real life examples of mobile health deployments and also provide the sustainable business models which enabled them. Lessons can be learnt from the pioneers of mobile health and we will look at how future developments can benefit.

Session 1:Learning lessons from deploying mobile health – what are thebarriers and challenges faced by the pioneers of mobile health.

With the number of mobile health deployments increasing on a daily basis, new challenges are being addressed. Within this session we will take a detailed look at a number of mobile health solutions together with the challenges and barriers which arose. The solutions discussed will range from SMS and smartphone based services through to complex connected devices.

Moderator:Jeanine Vos,Executive Director – Mobile Health, GSMA

Participants:Abhi Ingle,VP of Sales in Advanced Mobility Solutions, ATT

Gari Clifford,Associate Director, Centre for Doctoral Training in Healthcare Innovation Oxford University and Sana

Astrid Grottland,Norwegian Centre for Integrated care and Telemedicine - Renewing Health

Session 2:Mobile Health – A sustainable business

For mobile health to reach its full potential the ability for providers to create sustainable business models will be critical. In this session we’ll discuss successful mobile health solutions that have been commercially launched and how they were made possible, along with taking a glimpse into the future of mobile health.

Moderator:Mário Romão,Senior Policy Manager, Intel Corporation/Continua

Participants:Orange TBC

Clint McClellan,Senior Director, Strategic Marketing, Qualcomm

Horst Merkle,Director Information Management Systems

Diabetes Care, Roche Diagnostics Corporation

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Mobile World Congress 2012

Spain Spain, Barcelona

27th February to 1st March 2012

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Time 11:05am12:25pm WET

Date Wed 29th February 2012

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